Yes Rob! We're looking forward to it 🚀

Hi Joseph, Sounds like a great initiative and probably something with wider commercial value. My experience GPT 5 has been very poor, for three reasons: It's slow, it's inaccurate and it's inconsistent. I completed a large sales data analysis project today, and tested both Opus and GPT 5 in the process. Opus was more accurate and the analysis was superior.

Awesome, glad to have you here! 🇳🇱 Feel free to ask any questions or DM me!

I'd agree that mid-weight+ and strategic and brand roles are probably beyond safe and actually going to increase in importance. In-fact at the point you're paid for your ideas and not your time, your workflow probably won't change much. But that's a relatively small wedge of the entire marketing eco-system... At a guess, I'd wager that 80% of roles or so are comprised of 'doers', which would include roles ranging from SEO, email and ads, to editing, design and dev. And these are the roles that are most vulnerable. The basic argument is: 1. AI will soon increase 80% marketeers productivity by 5-10x 2. It will take approximately 80% less human resource for equivalent output Therefore, 64% of total marketing jobs will be redundant (obviously these are broad brush numbers). You could argue that strategic roles will increase in response, but I can't see it coming close to the number of jobs that will be lost. Equally I doubt businesses will choose use AI to increase their marketing output without banking some major savings. But completely agree on the copywriter front. Marketeers are uniquely positioned to upskill. But unfortunately most aren't.