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5 contributions to The Brand Is Strong
HW #1
She’s late lol. Maybe that’s the brand 😅 Hi, my name is Nthenya and I’m a comedian, writer and creator. This should be easy for me, but it’s not!!!! The stage is my safe space. I’m working on developing my brand and I’m so happy to be here! Here’s my homework: WHY: I want to make people laugh, provide an alternative perspective and facilitate a weird little community. PILLARS: PROVOCATIVE WHIMSICAL 3RD CULTURE KID I’ve added some clips to support the narrative I’m spinning 😜 https://instagram.com/p/DdliufUJimg/ https://instagram.com/p/C1sNWDDyjEX/
0 likes • 19d
@Cheyenne Matthews-Hoffman gahhh thank you for gassing me up!!! Please share so I can gas you up 🙋🏿‍♀️🥳
0 likes • 19d
@Cheyenne Matthews-Hoffman also depression fueled procrastination is VERY real! Lmk how I can help🙏🏿🤎
INSPO: Thumbnail Test
Hey friends! Here are 3 different thumbnails I designed for my upcoming YouTube video. Notice how they're each different but still part of the same family? Which one is speaking to you? I'm very curious to see how these will test!
INSPO: Thumbnail Test
0 likes • 21d
middle!
Week 2 Homework
Gentrification is neocolonization. aka Howard Homecoming reflections This weekend at Howard's homecoming I was about how inherently violent gentrification is and how it mirrors colonization almost exactly. Colonization is about the taking of land, removal of people, and destruction of culture. And what did you see on Florida Ave? The same thing you see in every neocolonized place it's actually what you don't see. i walked up and down looking for a Black business to support. I even asked the security guards at all white bars and they told me (insert place name). that can not be the only place it eat I legit graduated a decade ago. but that's colonization. it is aggresive. the decision that this place is of value, it is mine, and I want it. NOW. by any means necessary. So while I see a trader joes and a whole foods, i don't see any Black people in them. when my neos are bragging about these place, i realize there's been a trade off for psychological safety. Colonization is a lack of safety, if you are not at home - feeling at home - while you are home. that's because your home has been colonized https://www.instagram.com/reels/DerQZVPRaM2/https://www.instagram.com/reels/DerQZVPRaM2/
0 likes • 21d
loved the reel!
Week 2 Homework
Short Form Content One of the lanes I'm considering is travel-ish content, think city guides or a "a week/end in [city]". I figured I'd try to do a quick script for Atlanta to get a feel for different ways to do it. https://docs.google.com/document/d/1kuOL9U59a_KrM8oaTNaAcEwVxa-1z83ihD_n3pLjQxE/edit?usp=sharing VERSION 1 Opener/Curiosity Gap: “Ugh, i HATE Atlanta – the only thing to do is go to strip clubs!”...is what I’d say if I didn’t know better. Let’s spend a day in Atlanta. For my Book-ish friends. Start your day on the Eastside trail of the beltline, where on any given day, there’s a race or 5k going on. Stop at Just Add Honey, a Black-owned teahouse whipping up lots of delicious blends, or Brash Coffee, a walk-up coffee shop with all your favorite flavors plus seasonal treats. Stop at Krog Street Market for breakfast inside and grab a book at the Book Vending Machine. After breakfast, head to Decatur where you can visit multiple bookstores like Charis Books and Brave + Kind Books, get lunch at any of the really great restaurants in the area, and see some cool neighborhood murals along the way. A 10-20 minute drive/rideshare will take you to dinner at Lucian Books and Wine in Buckhead OR Sargent in Old Fourth Ward, where you can browse their book selection, experience a warm ambience, great wine selection, and a menu that promises an elevated meal. There’s something in Atlanta for everyone. No matter what your special interest is…Atlanta has something for you! Class/Discussion Notes: There’s opportunity for a series where I do city guides based on people’s interests. Books, music, comedy shows, nature, non-stripper nightlife, etc. VERSION 2 Opener/Curiosity Gap: "I’ve convinced multiple friends to move to Atlanta and I bet I can convince you too. Do you like to travel? Atlanta Hartsfield Jackson International Airport, home of Delta Airlines, is your home base. You can catch a non-stop domestic flight to tons of cities and it sits within a two-hour flight of roughly 80% of the entire United States population.
1 like • 21d
Hello! these are two really fun and different takes on traveling to Atlanta! Since version one is like a bookworms guide to ATL... there might be something fun about doing a series where you highlight the unexpected draws of that city. It feels like a speakeasy. My brain doesn't work bc I'm a mother, but an example could be "LA is known for Hollywood-Glitz-glam the whole shebang... but I'm gonna show you LA's heartbeat. the sub culture that <blah blah blah>" I think version 2 gives a great overview of what it would be like to live in ATL. I think it could be fun to give some specific examples of some of the things you mentioned... like wing places or flavors, where are these small intimate venues and which artists have dropped in. I think something that's also quite unexpected about ATL is the diversity. Anyways! this is great-- I guess it just depends on which way is pulling the heart strings... aka PILLARS!
HW Week 1
Hello!! I know I am late (SORRY TEACHER) I have been moving my life from Los Angeles to Tokyo the past two weeks and it's been a lot of unpacking and emotional ups and downs. But I'm finally settled and cannot WAIT to be on this journey with everyone!! I have been a content creator for a little over 18 months now, but want to start creating longform YouTube content under the name ILUMINATE (Nate is my name, and ILUMI is both to illluminate, Illuminada was my great great aunt's name, and ILUMI in Korean means to be your best self) My brand's why for ILUMINATE is to spark curiosity and a sense of adventure and activation in myself and others by storytelling my own experiences by trying new things that others may be afraid of or have not heard of before (starting with moving to Japan haha) My 3 Brand Pillars Curiosity Authenticity Storytelling This was a piece of content I did that got over 1.5 million views across TikTok and IG that was about working at the richest school and the poorest school in Ohio. Education is something I feel strongly about, and would love to dive deeper into this experience in longform and add in a lot more historical context as to how the children of millionaires can be studying ten minutes away from kids who can't afford school lunch. https://www.instagram.com/reel/DLq5zvYx7eT/?utm_source=ig_web_copy_link&obrf=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== So excited to check out everyone's content :)
1 like • 22d
I love this video for the juxtaposition and perspective. Authenticity and Storytelling really shine through in this video. I can't wait to see more! I love the title illumiNATE. I'm imagining really cool imagery to support the brand!
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Nthenya From Kenya
2
15 points to level up
@nthenya-ndunda-4010
Human. Comedian. Writer.

Active 2d ago
Joined Oct 11, 2026
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