Post More YouTube Shorts or Mid-Long Form?
Hi everyone, just got started with posting content for my marketing agency. With this business model, I would like to know your thoughts on how many Shorts vs mid-long form content I should post on YouTube. The goal of my channel is to build more authority and generate inbound sales (calls). I've heard a lot of different opinions about Shorts throughout the time YouTube added it as a placement. I'm almost wondering if I should post short form primarily on Reels and TikTok and have YouTube mostly be mid-long form. For context, my plan at the moment is to post 3-7 short form/week on all platforms and 1 mid-long form video on YouTube every week.