I think signage and the exterior appearance will be a big driver. My direct competition is the big guys, Wawa and Sheetz. Breakfast at 6:00am is pre-validated by the previous owner so I will try that again but possibly advertise free coffee in the beginning.
I'm going for a local neighborhood vibe and a higher quality curated product selection. BTW, your questions are really helping me put deeper thoughts into planning for my grand opening and I appreciate it.