Real Estate Lead Gen Question
Hi guys, 2 quick questions for anyone doing real estate lead gen. Also shoutout to Liam for the advice on switching to a 7-day free trial offer, it’s been a much easier sell for both sides so far. Q1: I’ve been running Meta seller lead gen ads for an agent, and one of the other agents at the same agency has now reached out wanting the same service. The issue is that the second agent works a smaller postcode patch which slightly overlaps with the senior agent I’m already running campaigns for. I’m unsure what the best way is to structure this without causing overlap, competition, or confusion between campaigns/leads. Has anyone dealt with this before?I’m starting to think it may make more sense to run lead gen through the licencee/agency as a whole rather than individual agents. Curious how others structure this. Q2: Most agents are using their own CRM systems separate from GoHighLevel, which I use for forms, automations, and pipeline tracking. For these 7-day trials, I’m running the ads from the agent’s page, with leads coming into my GHL pipeline first. What’s the best way to then push those leads into the agent’s CRM/pipeline? I’m assuming API/webhook integrations are the best option, but interested to hear what systems/processes others are using. Thanks a lot in advance!