I’m running a cohort in September and I want you to pick it. Option A: Conversion Setup We rebuild your Substack so it converts. Welcome sequence, about page, subscribe page, paywall placement, the free-to-paid path. You leave with a publication that turns readers into buyers instead of just collecting subscribers. Option B: Offer Build We build your first (or next) paid offer start to finish. Idea, structure, price, sales page and emails, delivery. You leave with something you can sell the week the cohort ends. Both run live. Both are hands-on. I can only do one well in September. Drop an A or a B in the comments. If you’re torn, tell me which problem is louder right now and I’ll count that as your vote.

Welcome to Day 5, the last one. What a fantastic week we've had here in the community! We crossed 200 members and had strong participation in the daily Notes exercises. My favorite part was seeing you all support each other. That's the main reason I created this group in the first place. What comes next: You just got into the habit of posting Notes daily, but my next-level Notes strategies that turn casual readers into subscribers without ever feeling like a pitch are found inside the Substack Note Secrets mini course inside this community's Classroom. I share every strategy I used to grow my substack to 10,600 in a little over a year. All week we've been boosting each other, and today's format turns that same energy turned into a Note. Generosity Notes rally your community, promote other people, and ask readers to share their own work. The structure: an optimistic opening, a giving-back statement, a specific call to action, and a genuine offer to support. One rule: only promise what you'll follow through on. If you ask people to drop their links, you must show up and read them. Your prompt: Write a Generosity Note. Celebrate something you saw this week, invite your readers to share their work or a win, and offer something back to them. Then go do what you promised. Post your Note, drop the link below, and give three final comments to your group. Catch-up reminder: Behind on any day? The threads stay open. Post your missing Notes and boost the ones already there. If you've participated every day, go back to the earlier days and see if there are any new posts to boost. This only works if we support each other!

Welcome to Day 4. Today you show the human behind the publication. Your process, your workspace, your routine, a failure, a win, a day in the life. These build trust faster than almost anything else you can post. Today's hook is The Confession. Open with vulnerability or an admission. "I almost quit Substack last March." No windup, no throat-clearing. Just the true statement. This is the day people are most tempted to polish. Don't. The mess is the point. The reader who sees you struggled with the same thing they're struggling with is the reader who subscribes. Your prompt: Write a Behind-the-Scenes Note that opens with a confession. Show one real piece of your process or one honest failure. Keep it short and keep it human. Post your Note, drop the link below, comment on three others. Catch-up reminder: Missed a day? Post it late in the right thread and go engage on earlier Notes. Late reps still count.

Welcome to Day 3. Comments and replies convert to subscribers better than likes ever will, so today we write a Note built to pull replies. The bar for a good question: specific enough to answer, broad enough that many people relate. Bait questions ("Agree or disagree??") get scrolled past. A real question you actually want answered gets real answers. Today's hook is the "You" Hook. Make it about the reader from the first line. "Your Notes aren't getting subscribers because..." Your prompt: Open with a "You" hook, share a small opinion or observation from your world, then ask one question at the end. Under 80 words. Make it easy to answer from experience, not research. You can set it up with multiple choices, which works too. When the replies come in, answer every single one. That's how a conversation starter becomes a relationship. Post your Note, drop the link below, engage with three others. Catch-up reminder: Behind a day? Drop your earlier Notes in the previous threads and go boost the Notes already posted.

Welcome to Day 2 of the Notes Challenge. Today we're writing one of the highest-performing Note format on Substack right now, and it's the one that turns readers into subscribers. The formula: moment → action → noticing → result → meaning. A real moment from your life, 5 to 10 lines, tied to a specific number or result. Today's hook is the Mini-Story Opener. Start in the middle of a moment, not at the beginning. "My daughter asked me why I'm always on my phone." You're already inside the scene. The rule is specificity. Not "I struggled early on," but "In my first month I made $0 and refreshed my subscriber dashboard nine times a day." Your prompt: Write a Personal Story + Data Note about one real moment from your work. Include at least two concrete specifics: a number, a time, a place, a quote. End on what it meant, said plainly. It has to feel lived-in, not manufactured. If it feels made up, it reads made up. Post your Note, drop the link below, and comment on three others. Catch-up reminder: Missed yesterday? Go post your Day 1 Note in that thread too, and leave some love on the Notes that came in before yours. Catching up counts.