Before spending thousands on a redesign, ask yourself three questions. 👇 🔎 1. Are people finding your company? If you're not getting website visitors, your problem could be visibility, not design. 💻 2. Are visitors contacting you? If people are visiting but not calling or requesting estimates, look at your messaging, credibility, and how easy it is to reach you. 📞 3. Are your leads turning into jobs? If inquiries are coming in but sales aren't following, look at response times, scheduling, follow-up, and close rates. ⚠️ Those are Three Different Problems with Three Different Solutions. And only one might require a new website. I've seen companies invest in more marketing without first figuring out where they're losing opportunities. That's an expensive way to guess. 📊 As you start planning for 2027, don't just ask how to get more leads. Ask what needs to happen to turn more of your existing opportunities into revenue. Know a contractor, remodeler, or home service provider who wants to grow in 2027? Let them know you have a marketing expert-friend who can help them get to where they are going & send over an introduction to [email protected].

One of the best kitchen & bathroom designers I ever worked with knew exactly how many opportunities she needed to hit her monthly sales goals. Every week, we spent 10–15 minutes reviewing her pipeline and figuring out how many additional appointments she needed. She won roughly 1 out of every 3 qualified opportunities, so she generally needed 1–2 appointments per day to stay on track. But here's where it got interesting. When she had a strong pipeline filled with prospects she felt confident she could close, we could ease back on generating new leads. When the opportunities weren't the right fit, we changed our marketing strategy, adjusted our messaging, and worked to attract better prospects. She knew her numbers. I knew mine. And operations knew how much work we could realistically take on. That's what happens when marketing, sales, and operations work together instead of operating independently. We weren't chasing more leads just to increase a number on a report. We were working toward the same business goals. And that's something I think more entrepreneurs should be doing. As we head into 2027, many business owners will start thinking about marketing budgets, advertising campaigns, new platforms, and ways to bring in more customers. But before you decide what to spend, consider these four numbers: 1. Revenue and gross profit goals: How much do you want to sell, and how much gross profit do you need to generate? 2. Average sale or customer value: How many customers or projects do you actually need to reach that goal? 3. Close rate: How many qualified opportunities do you need to turn into paying customers? 4. Capacity: Can your business realistically deliver that amount of work without sacrificing quality, customer experience, or profitability? Once you know those numbers, you can work backward to determine what marketing actually needs to produce. And you might discover that more leads aren't the answer. Maybe you need better-qualified prospects, a higher average sale, a stronger close rate, or a more profitable mix of customers.

How do you handle prepping for vacation? My family is coming in to town on Wednesday for 14 days. I’m super excited, haven’t seen them in over a year. At the same time, I have had some shifts in the company that require me to stay focused AND I’ve got some MAJOR momentum happening with my campaigns. Stepping away to focus on family is 1000% necessary. I’m blessed to be able to have this opportunity to spend with them. But…eek!!! Knowing me, I’ll be ticking away at the computer from 9pm-3am while they are here. No one will even know the difference. #sneaky What would you do? Step away from work or sneak away when they are sleeping?

If you could change anything in your business right now, what would you change and why?

We have crossed a huge milestone since starting this Skool community! I am genuinely thankful to everyone here who contributes to make it a better experience for everyone! As a thank you gift, the first 150 should now have lifetime access to our standard plan. Thank you thank you!! Also a bonus that you may have not thought of. Right now you’ll get 40% commission for anyone you refer (if you use your affiliate link). If you’re part of the first 150, then that’s positive financial ROI straight into your pockets. For those who are new and making their investment for it, only 2-3 people successfully referred and it pays for itself. Not even including the main ROI being what’s learned, taught, and implemented through the connections. Now we enter into the next phase, let me know with a dm your thoughts on how to improve and provide more value as we go. All ideas are welcome. @Joe Quero and I along with our team members are making plans this Friday to discuss this as well!