@Michael Mitchell Man, it's always exciting to build something from scratch again. The real focus isn't just gaining followers—it's attracting the right followers: people who genuinely need your technology and services. The question becomes: What's the best way to get as many qualified people as possible to see your brand, trust you, follow you, and eventually become customers? Social media is one of the strongest tools for creating awareness. From there, I'd recommend building a private community where you can engage with people on a deeper level and establish trust. Then, consistently market to your growing database through email and other direct channels. I'd also seriously consider launching a podcast—or, at the very least, becoming a guest on as many podcasts as possible that serve your ideal audience. Focus on shows with established followings and listeners who fit your target market. Borrowing someone else's audience is often one of the fastest ways to build credibility and expand your reach. At the end of the day, the goal is simple: create awareness, build trust, nurture relationships, and make it easy for people to do business with you. Oh...and don't forget. Coaching people builds trust quickly. But it's a slower game. You make $ though.