To kick things off, drop an intro in the comments and let us know: - 📍 Where are you licensed? - 💼 What’s your role in real estate? - 🎯 Do you have a niche you focus on? - ❓ What’s your biggest challenge with lead generation? - This question will be used for course development!

📢 Paid vs. Organic: What Realtors Need to Know About Google Ads, Facebook Ads, and How They Work With Your Content If you’ve ever asked: “Should I run Google Ads or Facebook Ads?” “Does TikTok actually help my real estate business?” “What’s the point of all this content I’m posting?” This post is going to make it really clear. Im breaking down both paid ads and organic content—in plain English—with real-world examples anyone can relate to. 🔍 Google Ads vs. Facebook Ads (PAID) Let’s start with paid ads. Google Ads are intent-driven. That means the person has to search for something in order to see your ad. For example: - “Homes for sale in Boise” - “Realtor near me” - “Sell my house fast in Phoenix” That person is already thinking about buying or selling. They're looking for a solution, and your ad is the answer. That’s why these leads tend to be higher quality and more ready to move. Facebook Ads (Meta) are discovery-based. People are just scrolling. They're on Facebook or Instagram to relax, catch up with friends, or watch videos.They’re not searching for a home. So even if they click your ad, it might just be because it looked cool—not because they’re ready to act. Facebook Ads can still be useful, especially for: - Retargeting visitors who already know you - Building brand awareness - Filling the top of your lead funnel But don’t expect these leads to be red-hot. 📱 Organic Content: Meta vs. TikTok Now let’s talk about the content you post for free (organic content). Meta (Facebook & Instagram) still leans heavily on the discovery model. The algorithm shows your content to people based on what they’ve engaged with in the past. That means it might pop up in someone’s feed, but only if the system thinks they’ll like it. They didn’t go looking for it. TikTok, on the other hand, is already much more intent-driven.People are using it like Google. They’re typing things like: - “Best neighborhoods in San Antonio” - “How to buy a house with no money down” - “Is now a good time to sell my home?”

Let’s be honest—most open house posts are just noise. Every weekend, feeds are filled with the same thing:“Open House Sunday 1–3pm!”A flyer. A front photo. Maybe a few emojis. And that’s it. No wonder people scroll right past. The problem isn’t the open house itself—it’s how we’re promoting it. Here’s what actually works: 👉 Don’t lead with the open house. Lead with a feature. Pick something unique about the home—something worth talking about—and make a short video around that. Then, once you’ve given people a reason to care, invite them to the open house in the video. We did this with a listing a few years back that had a ground-source heat pump system. Most buyers had never heard of it, so we made a quick video breaking down what it is and how it saves money long-term. At the end of that video? We invited them to come see it in action at the open house. It worked way better than any flyer ever did. Why this works: 1. It stands out. You’re not just another agent shouting “Open House!”—you’re educating and engaging. 2. It gives value. Even if they don’t show up, you’ve positioned yourself as the expert. That sticks. We’ve got to stop treating open house marketing like a checkbox. Educate. Add value. Then invite. That’s how you actually get attention and better results.

Posted this yesterday on social, it took off so I think ill be making a full course on this one. but wanted to share it here as well.

The Compounding Effect of Social Media for Realtors There’s a trap a lot of agents fall into when it comes to social media: expecting instant results. You post something, and if it doesn’t bring in a lead or land you a deal that week, it feels like it didn’t work. But that’s not how social media works best for real estate. The truth? The most powerful part of your social media strategy isn’t what happens today—it’s what happens over time. Why Consistency Beats Virality When you post consistently, something important starts to happen: - People see your name over and over - They begin to associate you with your market and your expertise - When it’s finally time to buy, sell, or refer someone—they think of you That repetition is what builds trust. It’s what positions you as the go-to expert, even if they’ve never met you. Social Media is a Long Game—Not a Slot Machine Look at your content like planting seeds. Each post is a touchpoint. A reminder. A silent nudge that says, “Hey, I’m here when you’re ready.” And just like farming, you won’t harvest the same day you plant. But if you keep showing up? Those seeds grow. Your future clients are scrolling today. Even if they’re not reaching out now, they’re watching. Learning. Deciding who they’ll work with when the time comes. Final Thought So if you’re feeling discouraged about your content not “converting” overnight—don’t be. Social media done right compounds. Keep going. Stay top of mind. Show up with value again and again. It’s not about who gets the lead today—it’s about who gets remembered tomorrow.