This Is What Happens When Your Book Goes Viral on TikTok

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One thing I want everyone here to understand is just how much opportunity exists outside of Amazon when it comes to selling your books — and TikTok Shop is a big one right now.

That’s why I invited a fellow author

@Gwen Taylor

into the community. Her journey is a real example of what’s possible when you treat your book like an asset instead of a one-time project.

FOLLOW GWEN ON TIKTOK

Gwen started on TikTok in 2025 with one clear goal: sell her book. We worked together on creating some video content, then she was able to get connected with a network of content creators. No complicated funnels. No huge audience. Just consistency and positioning.

Then her book “The Burnt Out Bitch” went viral.

She has sold close to 4,000 💰 copies directly on TikTok alone.

What most people miss is the second-order effect: those TikTok sales didn’t just stay on TikTok. They boosted her visibility, credibility, and momentum — which then supercharged her Amazon sales as well.

This is proof of something I say all the time: As an independent publisher, you are not limited to one platform.

📖 One book = an asset.

🏪 Multiple marketplaces.

🚀 Scalable opportunities.

If you’ve been thinking too small about what your book can do, let this be your reminder that publishing is leverage — but only if you’re willing to use it.

👇Want to know more about what it takes to be successful on Tiktok shop?

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