Here are 5 books I recommend to YouTubers + a key lesson from each. 1. Story Genius- Lisa Cron Key YouTube insight: The brain craves causality in storytelling Causality = the cause and effect relationship between the different things that happen in your videos. Don’t have random disconnected events in your timeline. Really try to view your videos story as domino pieces falling into each other to reveal the full picture. 2. Steve Jobs Biography - Walter Isaacson Key YouTube insight: Simple storytelling & editing is great storytelling & editing No one champions ‘’simplicity is key’’ more than the 🐐entrepreneur. The best videos on YouTube are often amazingly simple and easy to follow. Strip back complexity. 3. Zero to one - Peter Thiel Key YouTube insight: Create a ‘you’ monopoly on YouTube. Think outside the box of what you as a creator can do that will put you in a market of one. Lean heavily into your own unique perspectives and experience, don’t just imitate what's working. Casey Neistat, MrBeast, Ryan Trahan, Michelle Khare all created their own content monopoly. 4. The Adweek Handbook - Joseph Sugarman Key YouTube insight: Title writing = Copywriting So many of the tactics shared in this book are relevant to YouTube title writing: Urgency, negativity bias, authority bias etc. I used to be a copywriter and this book is the best of the best. 5. The E-myth revisited - Michael Gerber Key YouTube insight: Build a company, not just a channel YouTubers are usually pretty great visionaries and pretty poor managers. Changing the perspective from your channel being ''you'' to being a ''business'' and building systems to help you hire and delegate is a massive unlock. if you read the entire post I have a small ask from u like this post so that it reaches to the person who needs it the most.

I've talked to youtubers with videos over 10 million views on YouTube. Here are the 5 things they all had in common in their videos that got them the result. 1. Existing-New viewer fit ideas One of the keys to viral ideation is coming up with ideas that appeal to the core (regular viewers), casual (sporadic viewers) and new viewers all at the same time. Don't think: How can I attract new viewers. Think: How can I make something interesting to existing viewers AND new viewers. 2. Unique idea but simple to communicate in a title (harder than you think!) We all know that viral ideas should have some form of uniqueness, something that makes them feel new and fresh to viewers. However, the idea must also be easy to communicate and simple to understand in less than 1 second. This is unique: ''I dug a hole to china in 1 week dressed up as batman while balancing an egg on my head'' but it's just confusing and stupid haha. Example of unique idea that's simple to communicate 'I Pickpocketed a Pickpocket'' by Zac Alsop Understood in less than a second, but fresh and unique. 3. Overpromise and overdeliver This one might be a bit controversial, as a lot of the conventional advice is to under promise and over deliver. That's great in theory, but doesn't wash on YouTube Sell your idea in your title and thumbnail, and then make a video that gives the viewer even more. Just being honest, most of the 1000+ ideas are exaggerated in the thumbnail, but the content is so good that no one complains. 4. Have a clear mission to accomplish The best videos on YouTube set up a goal to accomplish inside the opening 30 seconds. It's the why for your video, like what are you actually trying to accomplish here? What's the reason a viewer should keep watching? I get so annoyed at videos that feel directionless and loose (even sometimes I do it, but I try to minimize it as much as possible). 5. Elimination of Ideas Most ideas you come up with are not going to be viral mega-bangers.