Day 1: What does videos with 1M+ views have in common?

I've talked to youtubers with videos over 10 million views on YouTube.

Here are the 5 things they all had in common in their videos that got them the result.

Existing-New viewer fit ideas

One of the keys to viral ideation is coming up with ideas that appeal to the core (regular viewers), casual (sporadic viewers) and new viewers all at the same time.

Don't think: How can I attract new viewers.

Think: How can I make something interesting to existing viewers AND new viewers.

2. Unique idea but simple to communicate in a title (harder than you think!)

We all know that viral ideas should have some form of uniqueness, something that makes them feel new and fresh to viewers.

However, the idea must also be easy to communicate and simple to understand in less than 1 second.

This is unique: ''I dug a hole to china in 1 week dressed up as batman while balancing an egg on my head'' but it's just confusing and stupid haha.

Example of unique idea that's simple to communicate

'I Pickpocketed a Pickpocket'' by Zac Alsop

Understood in less than a second, but fresh and unique.

3. Overpromise and overdeliver

This one might be a bit controversial, as a lot of the conventional advice is to under promise and over deliver. That's great in theory, but doesn't wash on YouTube

Sell your idea in your title and thumbnail, and then make a video that gives the viewer even more.

Just being honest, most of the 1000+ ideas are exaggerated in the thumbnail, but the content is so good that no one complains.

4. Have a clear mission to accomplish

The best videos on YouTube set up a goal to accomplish inside the opening 30 seconds.

It's the why for your video, like what are you actually trying to accomplish here? What's the reason a viewer should keep watching?

I get so annoyed at videos that feel directionless and loose (even sometimes I do it, but I try to minimize it as much as possible).

5. Elimination of Ideas

Most ideas you come up with are not going to be viral mega-bangers.

So brainstorm lots. Most creators just need more volume in ideation.

If you read the entire post I just have one ask for you, like this post so that it reaches to the person who needs it the most.

I added a few pics so it's easy to understand ;p

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