Happy Friday 🌷 here's an instagram update worth knowing about
so instagram has been shifting how it measures engagement and I wanted to share what's actually happening with the algorithm in 2026 the big change: watch time is now one of the primary signals the algorithm looks at, it used to be that 4-7 seconds of viewing was enough to tell the algorithm your content was performing well, now they're looking for sustained viewing, meaning how long people actually stay on your content matters more than before the other shift is around engagement types, saves and shares are now weighted more heavily than likes, and surface-level comments like "nice!" or "love this!" aren't being counted as meaningful interactions the way they used to be basically instagram is trying to reward content that holds attention and gets people to take deeper actions like saving it for later or sending it to a friend curious if any of you have noticed this in your own analytics, are you seeing different patterns with what's getting pushed lately?