Welcome to The Podcast Conversion Lab. Let’s get one thing clear: Most podcast interviews don’t generate clients. Not because you lack expertise — but because there’s no conversion structure behind what you say. This space is for founders, coaches, and service providers who are already doing interviews — but want those interviews to drive revenue. What’s happening here right now: • I’m building this with the right people (clients, partners, and experts across podcasting, storytelling, and sales) • You’ll see free trainings, live masterminds, and real breakdowns of what’s working vs. what’s not • This is a working lab—not a content feed What this is NOT: • Not for beginners chasing exposure • Not for people who just want to “share value” and hope it converts We focus on results. So let’s start immediately: Drop a comment: 1. What’s your niche 2. How many podcast interviews you’ve done 3. Have any of them converted into clients? (yes/no + what happened) No theory — just real data. We’ll build from there.

New inside Classroom 👇 I just added a new course: “Stop Wasting Podcast Appearances: How to Turn Guest Spots Into Real Revenue.” It’s based on my episode on the Inspiration Contagion Podcast by Changemaker Impact Co. with Holly Jackson. If you’ve been getting on podcasts but NOT getting clients, this will hit hard. Inside, I break down: – Why most interviews don’t convert – The exact shifts that turn listeners into buyers – What to say (and NOT say) on shows Watch it, then comment: what’s your biggest leak right now?