Most podcast guests are doing the hard part right: Getting booked. Showing up. Having great conversations. And still… no real ROI. Here’s why: You’re treating the interview like the win. It’s not. The win is what happens after the conversation: - Did the host become a partner? - Did listeners take the next step? - Did that relationship turn into deals? If not → you’re leaving money on the table. On May 21, Kevin Harrington (original Shark Tank investor) is breaking down how to fix that. Not “network more.” But how to turn existing connections into actual revenue. Why this matters for podcast guests: Every interview gives you: - A new relationship (the host) - Warm exposure (the audience) - A credibility asset But without a system → it goes nowhere. This session helps you: - Turn hosts into referral partners - Move conversations into real opportunities - Build trust faster (so deals happen sooner) If you’re serious about turning podcast guesting into a revenue channel, this is directly relevant. 👉 Register here: https://newenglandfranchiseassociation.com/events-list/#!event/2026/5/21/virtual-networking

You’re sitting on a distribution machine… and most of you are using it like a storage unit. Recording episodes ≠ building a pipeline. If your podcast isn’t driving conversations, leads, or deals, it’s not a strategy — it’s a hobby with a microphone. That’s exactly why I partnered with Brianna Jovahn (host-side growth) to complement what I do on the guest side. Here’s what she’s breaking down: 🎙️ From Podcast to Pipeline Most podcasts die after publishing. This workshop shows you how to turn one episode into actual business momentum. What you’ll get: - How to turn 1 episode into multiple pieces of content that actually get seen - Why just “having a podcast” does nothing for your visibility - A repeatable workflow so you’re not stuck in content chaos - How to stay visible across platforms without burning out - How this translates into trust → conversations → clients Who should show up: - You’re using (or planning) a podcast to grow your business - You want ROI, not just downloads - You’re done guessing what to do after hitting “publish” Who shouldn’t: - You’re treating your podcast like a passion project with no business goal - You’re chasing vanity metrics instead of revenue 📅 April 30🕒 5:30 PM CST📍 Online Here’s the reality most won’t say: Podcasting alone won’t grow your business. Guesting alone won’t grow your business. But when distribution + positioning + conversion are aligned? That’s when things start compounding. This is the host-side piece most of you are missing. Register for the workshop, and when you fill out the survey, add my name — I’ll send you a book on how to turn your podcast content into a business book that positions you as the go-to expert. https://www.eventbrite.com/e/from-podcast-to-pipeline-how-to-turn-your-podcast-into-a-marketing-engine-tickets-1987060494429

New inside Classroom 👇 I just added a new course: “Stop Wasting Podcast Appearances: How to Turn Guest Spots Into Real Revenue.” It’s based on my episode on the Inspiration Contagion Podcast by Changemaker Impact Co. with Holly Jackson. If you’ve been getting on podcasts but NOT getting clients, this will hit hard. Inside, I break down: – Why most interviews don’t convert – The exact shifts that turn listeners into buyers – What to say (and NOT say) on shows Watch it, then comment: what’s your biggest leak right now?

So what happens now?