There’s a lot of people out there who will claim they can help you market and sell your offers in exchange for your hard earned money, but in reality they have little or no experience in matter beyond a personal interest in the topic and you letting them hold your cash. On the other hand… There are the people who are really good at helping you market and sell your offers, but in the interest of scale, they over-price, over-productize to the point where only a few people in very specific situations will actually benefit from the offer. On the face it, that’s a good thing, but the problem is their sales people will sell to anyone with a credit card and pulse, and too many people end up paying way too much for a program that was never a good fit for them in the first place. And then there’s everything else in between. But I want to do the opposite of that here. So tell me, what frustrates you most about marketing and sales guru’s online?

Why? Mostly non-participation. Recently, I removed ten. Twenty more joined. And I've just removed ten more. I only tell you this to say, that for now, joining the community is free, because my goal is to build an active and mutually beneficial group for all who join. Folks who join now for free can stay free forever. But I will, in the near future, switch the group to paid. So the price to pay now is really just participation. And not in a forced way. Not like: participate or you’re off the island. But just like… participate, or you’re off the island… Know what I mean? That's the only way it's fun and useful for everyone. All to say, I did recently institute a rule where you must introduce yourself or be removed, which means technically a lot of people are slated for removal at this point. It will take me a while to get through the list. But I will get through it. And when I do, I’ll start talking about how we’ll switch over to the paid model which will include those affiliate link things. I was thinking I’d even replace my own link for promoting the community with one of your affiliate links! Say like, whoever tops the leaderboard each month I’ll use their affiliate link to promote the community for the next month? That would be cool… Let me know what you think 👇

Hi, everyone. I have an award-winning publishing company and have been in business for almost 3 years. The first two years, I made 6 figures. I did it all organically on LinkedIn and honestly, I'm tired. I've been resting these past few months because I needed to rethink my offer and channel. I got sold on Threads primarily because of the community piece and I grew my followers from 362 to 714 during 4/4 to 5/4. Everyday on Threads, I saw my target audience ask for and show frustration for the every thing I provide. I joined this group because I like Kevin's approach and writing style and I'm looking to get back to work.

I’ve recently changed the about page banner. And I’ve just now changed the group icon to match. Not because the old icon was bad (no, in fact it’s really good imo). But I also use it as the favicon for my main site and daily email newsletter. So it’s confusing to me to navigate sometimes. So I made it easier by making the icons different. Just mentioning it so folks don’t get lost. What branding blunders have you encountered recently that you’ve struggled to find suitable solutions for early on?

Every week I run a Hall of Fame session where I pull the top 10% of my Threads content, review the data, and then work with Notion AI to analyze the patterns. This week I asked: "What are the 5 most important things my community should learn from the last month of content?" Here’s what we found: 1. Affinity content is the fastest path to followers and subscribers. 2. Over-stacking qualifiers kills your reach. 3. Storytelling wins with universal tension. 4. Educational content only converts when you teach "insights". 5. Your CTAs need to be congruent with your post content. I’ll walk you through it live inside my Notion writing database. It’s worth 10 minutes of your time if you’re serious about growing on threads this week.