Last week on coaching, we were talking through the idea of direct CTA posts and whether, when someone drops a keyword, we should just give them the thing right away or actually slow down and have a conversation first. And I want to update my thinking. I’m learning right now from a top enroller in her company in Australia and New Zealand, and even she tested the whole “drop a keyword and send the link with no context” approach. It didn’t work. And I think that matters to share with you. Because if someone at that level has already tested it and found that it doesn’t convert well, that’s worth paying attention to. What she has found works better is leading with connection. Leading with conversation. Making sure it’s actually a fit. Not assuming that just because someone engaged with a post, they’re automatically ready for the next step. Why? Because people do not want to feel processed. They want to feel seen. They want to feel like there’s an actual human on the other side of the screen. And especially in the kind of businesses we’re building, relationship still matters. So for those of you who were on coaching last week, I’m going to sing a different tune here: Have the conversation. If someone drops the keyword on a direct CTA post, don’t skip straight to the link or the cart or the pitch. Start the conversation. Connect. Ask. Qualify. Make sure it’s a fit. That doesn’t mean make it weird. Or drag it out and overcomplicate it. It just means we don’t bypass the relationship part in the name of speed. And I also want to say this because I think it’s important for all of you to hear: You are allowed to test things. You are allowed to try strategies. You are allowed to believe something will work and then realize it doesn’t. And when that happens, you are allowed to adjust. This is what it looks like to grow in business. You test. You learn. You refine. You get better. So yes, I’m updating my stance. And I think that’s a good thing. We are not here to cling to methods just because we said them out loud once.

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