Is it possible to grow on TikTokshop with organic sale, or always have to depend on GMV max?

Again, again and again. Your GMV is so far from your payouts or net profit.

More and more brands are coming with 1 main question “will TikTok Shop help us to boost Amazon?” Yes, it will. We are working on detailed report on halo effect (let’s use this fancy words from LinkedIn) but it is how it should work. When you are creating thousands of conversations about your brand somewhere, you will see it on the main channels too. Let me know if you think about it too.

A lot of questions are coming to DMs. I plan to cover a few of them in more detailed posts and of course we will pack them into playbooks. Let's choose the most interesting one for you now.

A lot of brands focus only on shoppable videos (some of them - only on Product Cards😅), but LIVE is still one of the most underused growth instrument on TikTok Shop. Let's take one popular brand in Beauty & Personal Care niche as an example. - $5,1M GMV for the last 28 days; - Video content generated ~62% of sales, while LIVE sessions - ~33%. - Creator's involvement in the content flow (both videos and LIVEs) is ~49%, while brand's - ~45%. As for me, it is clear that brand's can’t rely solely on affiliates when it comes to income volume. Yes, I agree that creators are a massive growth driver, but brands still need to actively participate through their own content, LIVE sessions, and consistent involvement. Would be happy to hear your thoughts on this.