Thank you everyone for joining us today. We covered: - How to improve your work with free samples - How to start with flat fee collaborations - How to create the connection between TikTok Shop and Amazon/DTC to boost results - And a lot more We do these calls on a biweekly basis. Join us in 2 weeks and don't forget to add them to your calendar!

TikTok Shop recently simplified its affiliate verticals from 9 down to 6 main categories, and if you're a seller, this is worth paying attention to. Affiliates are becoming increasingly niche-focused. They build content around a specific vertical, which is exactly what TikTok's algorithm rewards. So when your outreach doesn't match an affiliate's niche, you're not just getting ignored, you're wasting both of your time. Two things to get right: 1. Know your vertical. Understand which of the 6 categories your product falls under before reaching out to anyone. 2. Be selective with outreach. A Home & Lifestyle affiliate isn't going to get excited about your supplement, no matter how good your commission is. One more thing worth noting: Pro status affiliates (check screenshot). These creators consistently post within one category and have driven the majority of their sales there over the past 60 days. That means less uncertainty for you — you're not hoping an affiliate can sell your product, you have proof they already sell products like yours to an audience that buys. 🧠 know your vertical, find creators already owning that space, and your outreach starts working a lot harder for you

TikTok Shop says that following their Gold-Standard Shop Decoration Guide is the key to boosting shop page conversions - but in our experience, shorter shop pages often work better, especially if your audience already knows the brand or if the owner has a personal brand. In that case, you can rely on visual banners with photos, along with blocks featuring the most popular products and deals. I'm curious - have you noticed the same? Or do you think the layout of a shop page doesn’t really matter? Would love to hear your thoughts

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A lot of brands focus only on shoppable videos (some of them - only on Product Cards😅), but LIVE is still one of the most underused growth instrument on TikTok Shop. Let's take one popular brand in Beauty & Personal Care niche as an example. - $5,1M GMV for the last 28 days; - Video content generated ~62% of sales, while LIVE sessions - ~33%. - Creator's involvement in the content flow (both videos and LIVEs) is ~49%, while brand's - ~45%. As for me, it is clear that brand's can’t rely solely on affiliates when it comes to income volume. Yes, I agree that creators are a massive growth driver, but brands still need to actively participate through their own content, LIVE sessions, and consistent involvement. Would be happy to hear your thoughts on this.