Hi @Catherine Eadie Thank you for your note and for receiving my thoughts in the same spirit they were sent 🙂 So much boils down to the 'who' - as in organisations that have an understanding and willingness to not be reactive but more reactive, because as you say, putting out fires is a totally different ball-game to making sure a flame never ignites in the first place. I cannot help feel a series of smaller tests from a marketing capacity could result in prospects, like for example C-Suite audiences while making sure these organisations also have the financial resources as there is nothing more challenging than helping folks who cannot 'afford' to be helped. As you well know so much of this boils down to time, energy and effort and I could not help smile at your 4 year timescale, as I am on a similar plan myself! I only say that as there are only a few things I can focus my time on with the 4 year deadline approaching, so I imagine you too may have a situation where you know if you do 'a,b and c' there would be something to show for it - only the bandwidth may not be totally there. On a final note my partner created a WhatsApp group for a number of her colleagues - some who are still at the organisation, and others who have left. They were pretty high in the organisation so if you ever feel there would be benefit in chatting with them or hosting / sharing your thoughts and frameworks etc, I'd be more than happy to put you in touch. Cheering you on! 🙂 #FourYearsAndCounting

@Catherine Eadie you're most welcome! Regarding my partner's group I have absolutely no idea 🤭 It is not in any way shape or form a commercial group, but more a group of former work colleagues wanting to be there for one another on the back of a tough, collective experience. As a marketing / ad man, that is where we were taught to mine the words, thoughts and phrases that can assist with our marketing and outreach, so I imagine you'd gather some really great insight while also adding to your network, so just know I can introduce you if needed. And agreed, you cannae always scale word of mouth! Enjoyed chatting with you 🙂