I'm not sure what's most helpful when you're job hunting, but I wanted to wish you the very best of luck @Joe Joe

@Rafal Glaz Appreciate the encouragement Rafal. To be fair, the premium move may well work in other markets internationally. In the UK right now though, training budgets are at historic lows, and there's the structural issue of the buyer/beneficiary split in B2B training: procurement buys, employees benefit. That's a different setup from a sales coach selling to a business owner, where the buyer and the beneficiary are the same person. Premium providers in my UK space tend to have got there via institutional contracts (NHS frameworks, sector partnerships) rather than positioning. The pool isn't the issue either. I already have large private sector clients, and the squeeze is hitting them too. Hard maths to make work in the current climate. And it's not just me. Peers across UK L&D are reporting the same picture. Fortunately I'm nearing retirement so I don't need to be in panic mode.

@Rafal Glaz Thanks, appreciate you taking the time. For context, scarcity mindset really isn't my issue. I've built and run a CIC for years through some genuinely hard times and great successes, and I am "stubbornly motivated" would be closer to the mark. 20+ years in this sector including previous charity roles, peer data from across the UK, and a lot of business support engagement testing these frameworks all point to a structural constraint, not a mindset one. Happy to disagree on this and leave it there.

Good to have you here @Cha Lloyd

@Cha Lloyd I run a Social Enterprise in Scotland focusing on mental health and wellbeing education for employees (paid for by employers).

Hey @Chris Stack Chris, I don't use a plugin for this. I just have Claude connect via WordPress's built-in REST API using an Application Password. Free, no subscription, does posting, editing, meta etc. Depends what you're after though. If you want AI features inside WordPress (chat in the editor, public chatbots, content pipelines) then something like AI Engine looks like it gives you more. If you just want Claude to talk to WP from outside, the free REST API or a community MCP wrapper will do it. Might be worth working out what you actually need before paying for anything. The free options are pretty capable.

Welcome @Olanrewaju Praise