Welcome back to the Bakery Business Lab! Today's lesson in our FREE 5-day business planning series tackles something I see SO many home bakers struggling with. You know how to MAKE your desserts. But do you have an actual plan to SELL them? Because posting pictures, sharing your menu, and hoping someone places an order isn't really a sales strategy. And neither is waiting for word of mouth to magically bring in customers! A great product doesn't automatically create sales. You need to know WHO you're trying to reach, WHERE to find them, and HOW to give them a reason to buy. That's what we're working on today! LET'S PUT DAY 4 INTO PRACTICE! I want you to think about your current marketing efforts and answer a few questions. 1. Where are most of your customers actually coming from? Facebook? Instagram? Word of mouth? Farmers markets? Local businesses? Repeat customers? If you haven't started selling yet, where do you PLAN to find your first customers? 2. What are you currently doing to actively attract NEW customers? And be honest! Are you following an actual strategy, or are you mostly posting desserts and hoping someone orders? 3. What are you doing to encourage customers to come BACK? Do you have a repeat-customer strategy? Or are you relying on them to remember you the next time they want dessert? TODAY'S BUSINESS DECISION: Choose TWO specific ways you're going to actively attract new customers and ONE way you're going to encourage repeat purchases. Then take ONE action toward putting that plan into practice TODAY. It doesn't have to be complicated! Maybe you'll reach out to a local business, create a post that speaks directly to your ideal customer, or develop a recurring preorder opportunity. The important thing is that you're doing something intentionally, not just waiting for orders to happen. NOW LET'S HELP EACH OTHER! This is where I really want everyone to participate. If you've found a customer acquisition strategy that's worked well for your bakery, SHARE IT!

🌎 Where are you following from? I love seeing how far this little corner of the internet reaches 💛 Tell me: ➡️ Your state or country ➡️ One food your area is known for (or that you swear you do best) I’ll start — I’m in South Carolina, and we don’t play when it comes to comfort food 😌 👇 Drop yours below!

I have a ton of Halloween candy left over. Does anyone have some creative ideas of what to make with the candy? I NEED to do something quick, because it calls my name every time I pass it. 🫨 Thank you in advance. 🙂