Launched a LinkedIn newsletter right around the start of the year and treated the first month as an experiment, not a vanity play. Here’s what happened so far: - 3,168 impressions - 294 article views - 29 engagements - 304 subscribers What I’m optimizing for isn’t just views, it’s: - Building a consistent touchpoint with my ideal audience - Creating assets I can repurpose into posts, carousels, and DMs - Testing topics to see what actually earns clicks, not just likes Here’s the simple approach I’m taking right now: - One clear promise per issue (not a “magazine” of random tips) - Tactical, screenshot-level breakdowns, not theory - Strong CTAs back to conversation (DMs, comments, or replies) - Treating subscribers as a lab: using their questions to fuel future issues If you want to see the newsletter and steal what’s working, you can subscribe here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7417596452002045954 Now I want to turn this into a discussion for all of you: - Are you running a newsletter on LinkedIn (or elsewhere)? - What’s actually moving the needle for you: topic, cadence, CTAs, or distribution? - If you’re not running one yet, what’s the blocker? Drop your experiments, screenshots, or questions in the comments. Let’s build a mini “newsletter lab” inside this community and refine our systems together.

A big welcome to everyone who’s just joined The LinkedIn Growth Lab over the past week – glad you’re here.​ Jump into the comments and: - Tell us where you’re joining from (city/country).​ - Drop a link to your LinkedIn profile so folks can connect, follow, and send you warm intros.​ If you want bonus visibility, add one line on what you’re focused on right now (outbound, inbound, content, partnerships, hiring, etc.).