I talk a lot about charging high prices: $2.5k videos $5k retainers $100k clients But I'll be honest – getting to that stage takes a lot of time. And the process of getting there usually isn't glamorous... Let me share the actual reality: 1️⃣ Coaching call with @André Rodrigues yesterday: Andre joined FTE around 5 months ago, without any youtube-editing experience. A month or so ago, he landed his first consistent YT client, and here's what we decided on the call: To slightly go DOWN in price, so that he gets 4 vids per week, instead of 2. 2️⃣ Coaching call with @Alejo Melian today: Alejo has been working with his main client for years, and when he joined FTE, we basically tripled his price right away. The client agreed, but pulled back on the quantity of videos (3-4 → 2 per month). Still more money per month, but now the client spends his Saturdays editing videos... So we decided to take a bit of an L and lower Alejo's price for these simpler videos that he can get done in no time 3️⃣ Coaching call with @Максим Уляница today: Max is such a legend tbf - Joined FTE literally a few weeks ago - Never edited a long-form vid in his life - And got a response on his very first outreach message LOL (that's what happens when you do outreach the proper way, instead of 10000 automated cold DMs a day) But anyways, the prospect asked for Max's rates and said upfront that the budget is tight Is that a dream client? No. Is that a great opportunity to practice and start building up a long-form portfolio? Hell yes. So instead of trying to charge as much as possible, we decided to be flexible with the rate to actually secure this 100K subscriber client. Learning > earning. —————————————— Lots of you are grinding hard rn towards that $5K/month goal... And I know it's tough. So after the calls, I got inspired to write this and let you guys know the reality.

1️⃣ If you're new here, drop a comment below and introduce yourself: - Name 🙋‍♂️ - Where you're from 📍 - How long you've been editing 👨‍💻 - What's your biggest challenge right now 🎯 2️⃣ The best place to start... → Head to the Classroom tab and check out the Creative Director Shift™ 🧑‍🎨 free training. P.S. most editors say it completely changes how they think about their career. 3️⃣ What's coming in April... 22nd: The $100K Style Masterclass 🎨 More info soon... 30th: FTE 2.0 Launch Party 🎉 For the past 3 months, I've been building a bullet-proof system to scale to $5K/month in 4 hours a day It goes live on May 1st, so on the day before we'll have the Launch Party 🎈 I'll walk you through the system, but mainly we'll just hangout... 90 minutes, no strict agenda, come and ask questions or just chill 🙌