I thought it would be FUN to kick off an About Page Feedback Thread so we can support each other and level up our copy together. I’ve already noticed how thoughtful and helpful so many of you are with feedback (seriously… some of you could be copy coaches. Looking at you @Matthew O'Brien 😄). Your About page is often the very first impression someone has of your community or offer. Fresh eyes can spot blind spots we can’t see ourselves. Here’s how it works: 👇 Drop your About page link below 💬 Give feedback on at least one other person’s page in this thread When giving feedback, consider: • Can you tell who it’s for right away? • Is there a clear transformation or outcome? • Is authority or credibility established? • What’s included — and are the benefits clear? • Is there a reason to join now? • Is there a clear call to action? P.S. Thank you for your grace and kindness while I’ve been sick. I appreciate you so much!

Your copy actually needs to REPEL people. If your copy is repelling people, it’s doing its job ;) Because anyone can look at your page! - Heck, we can all look at your page (and a lot of the lovely members here HAVE been looking at your pages in our beautiful feedback thread) And they’ll decide whether it resonates with them or not. But the most important question to ask is this: 👉 Does it resonate with my ideal member? - The person who would be the very best, highest quality member I could possibly have? - Does it resonate and connect with them? Because THAT is what actually matters. Btw the BEST feedback doesn't filter through your own personal taste. It tires to look through the ideal member’s eyes, and asking QUESTIONS to inquire about THEIR members' personal taste (a whole different train of thought). I digress... We don’t want to be attracting everyone. So we don’t want our messaging to speak to everyone. If it speaks to everyone, it speaks to NO ONE. That's usually 'cause it's vague! And vague doesn’t bring in the right people. Your message needs to speak to YOUR perfect member!! Not everyone will get what you do... that's OK. (More than OK, because that's how it SHOULD be!) If you’re in a really specific niche around a particular skill or a particular passion, there might be words within that community that only the people you want in the community would even know. And the rest of us wouldn’t get it. Use THOSE words that your members "just get". That’s how the right people feel seen. The only caveat is this (especially relevant to more expert-led communities): If you're using "expert language" that your members actually wouldn't understand. Ask yourself this: - Are these words coming from MY expert brain…or from my MEMBER'S brain?? Look, ULTIMATELY you want to make sure the words on your ABOUT page (and anywhere else you write words to attract members!) are words your ideal members actually understand... and connect with.. and feel SEEN by.

I'm collating a list of the copy + Skool-related things we could help each other with. Inspired by the give some feedback, get some feedback (About page version) post I created last week. I think we could make this a regular weekly segment here, and help each other out. 🥰 Here are some ideas I have... - VOTE for the one you'd like to see next Please add other ideas in the comments.