We've known this for a while, but it's worth saying out loud again in 2026 because the noise around Shorts is louder than ever. Here's what's actually happening. Someone searching YouTube for help with their coaching business isn't scrolling for entertainment. They're on a mission. They're evaluating who knows what they're talking about. And a 10-15 minute video that answers the exact question they just typed in does something a Short never can, it builds the kind of trust that makes them want to reach out. One well-placed video targeting a real CAT Moment, a Challenge, Aspiration, or Transformation your ideal client is actively searching for, can still be generating inbound enquiries six months after you published it. Without you touching it. That's not a content strategy. That's an asset. Shorts have their place. But if you're a coach or consultant and your goal is qualified inbound leads - not views, long-form is still where the work gets done. What's your experience been? Are you seeing long-form convert better than short-form, or has something shifted for you recently?

I've got a meeting next week with one of the UK's largest events companies - and if it goes well, I'll be speaking at business events around the country. First time I've pursued this. Nervous and excited in equal measure. The reason I'm doing it: you don't own YouTube, LinkedIn, or Skool. Any platform can remove you without notice. Speaking is one of the few channels you actually control. Will report back after the call next week. Anyone else taken their online business offline? What worked?

So, what is the difference between The Content Revenue Lab and this new community? Quite a lot, actually. In the Content Revenue Lab, I teach over 40s how to monetise their YouTube channels. Whether that's via a Skool community or digital products, and even courses. This community is actually set up to work with COACHES AND CONSULTANTS who already have coaching and consulting clients. You're already using social media, but you either haven't thought of using YouTube or never knew you could actually get leads from it. In this community, we also teach you how to use YouTube as your customer service agent, your marketing agent, and your sales agent. Believe it or not, YouTube can do all three.

Not because they're lazy. Because nobody told them there's a difference between content that gets views and content that gets clients. I just broke down the three stages and the progression that actually works - in a new article inside the community. Here's a link to the article - https://www.linkedin.com/pulse/why-most-consultants-choose-wrong-youtube-video-type-desmond-dreckett-6qqle