@Alexandra Alexa this helps a lot! Thanks a bunch! I have these changes on my to-do list this week and I will get them done and resubmit! Thanks so much!

@Kevin Mwithiga ok, maybe I will give that a shot! Thanks!

Your About Page is strong visually and has a solid foundation, but it’s currently underperforming because the message is too fragmented and overloaded, which reduces clarity and conversion. You’re presenting multiple ideas at once (survival, messaging, PPP, tests, income streams), instead of anchoring everything around one clear outcome: helping parents turn content into predictable income. On top of that, your biggest leverage point, your transformation and system isn’t structured in a clean, linear flow (problem > solution > proof > offer), making it harder for visitors to quickly get it and commit. Could be sharper and more emotional (more real-life language). I am seeing a gap of lack of proof and conversion structure. You don’t have strong, specific testimonials tied to results, your media carousel isn’t guiding users through a persuasive journey, and your CTA isn’t positioned as a compelling outcome-driven next step. Fixing these, by simplifying the message, adding real proof, structuring your visuals like a sales journey, and strengthening your CTA will likely produce the fastest and most noticeable increase in conversions. Recommended Headline: SA-Home Parents 40+ > Turn Confusing Content Into Predictable Income (Even If Nothing’s Working Right Now) Recommended description: For SA-home parents 40+ who are posting daily but not making sales. Learn how to fix your message, attract the right people, and turn clarity into consistent income using the PPP framework.