I recently made a video presentation for a mother and her son, helping them get started with their NIL Journey I wanted to share a summary of the content with the group. …. Important Information: 1. The Student-Athlete is a Freshman Men’s Basketball player for a Division I School 2. He is reserved / an introvert (Like many of us :) …. Step 1: Connect with the school’s athletic department and see if they partner with companies like OpenDorse. These companies as the middle man between departments and companies, to help athletes land NIL Deals. Step 2: Set realistic expectations with athlete. Help them develop the right frame in their mind, on what “success” will look like. For 98% of athletes, it WONT be Company A calling to offer 100K NIL Deal For 98% of us, it will be the freelancer mentality. Hustle for opportunities. Hustle for work. Build a network. Provide free value. Provide more free value….then more free value. Step 3: Build an attractive brand on social media Reach out to local Non-Profits and ask if you can partner with them to promote their goals / initiatives / events. For example: The local special olympics community has a big event in a few months. You reach out and ask if you can help promote the event through your social media accounts. You help local Non-Profits!!! Which is the #1 reward. You promote their mission You give to the community You build an attractive personal brand Step 4: Do it again Step 5: Do it again Step 6: Do it again Step whenever: Then eventually, after the right degree of rewarding work, you have built a GREAT book of business that companies will be attracted to This book of business, and your willingness to provide value, for free, will open up a TONNNNNN of NIL opportunities. To Summarize: Provide value for free Build an attractive brand on social media Do it again Watch how your NIL success compounds