The marketing and software giant Russell put this one out I paid $500 for the most dangerous marketing book… And I wasn’t ready for what it did to my funnels. 👇👇👇 1/4 Here’s what made it dangerous: - It spoke to emotion, not logic - It sold transformation, not tools - It said what most marketers won’t say out loud 2/4 I tested just one idea from that book… and the results were wild. One honest sentence outperformed pages of polished copy. 3/ 4 Modern marketers are polishing everything. Old-school copywriters? They moved people. Not with tricks. With truth. 4/4 Want to see what was inside that book? Comment DANGEROUS and I’ll send you the full article that break it down.