The marketing and software giant Russell put this one out
I paid $500 for the most dangerous marketing book… And I wasn’t ready for what it did to my funnels. 👇👇👇
1/4
Here’s what made it dangerous:
- It spoke to emotion, not logic
- It sold transformation, not tools
- It said what most marketers won’t say out loud
2/4
I tested just one idea from that book… and the results were wild.
One honest sentence outperformed pages of polished copy.
3/ 4
Modern marketers are polishing everything.
Old-school copywriters?
They moved people.
Not with tricks.
With truth.
4/4
Want to see what was inside that book?
Comment DANGEROUS and I’ll send you the full article that break it down.