Imagine walking into a jewellery shop and looking at a $5,000 watch. You’re interested. You’ve got questions. You’re already picturing the thing on your wrist. So you wave over the assistant… And instead of having a normal conversation, they point at a screen and say: “𝗣𝗹𝗲𝗮𝘀𝗲 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝗼𝘂𝗿 𝗔𝗜 𝗰𝗵𝗮𝘁𝗯𝗼𝘁!!!” I dunno about you… But I’d be outta there quicker than Chuck Norris can slam a revolving door. Because if I’m thinking about spending some serious moolah… I don’t just need information. I need that little internal feeling of: “𝗜 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗽𝗲𝗿𝘀𝗼𝗻.” “𝗧𝗵𝗲𝘆 𝗴𝗲𝘁 𝗺𝗲.” “𝗜 𝗳𝗲𝗲𝗹 𝗴𝗼𝗼𝗱 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀.” And once that trust is there? THEN I start justifying the decision. “The price makes sense.” “I can afford it.” “Yep. This feels like the right move.” And this is where I think a lotta folks are gonna go wrong with AI Just because AI CAN have a conversation… Doesn’t mean it should be having your important sales conversations. Especially when the thing you’re selling is: Expensive. Personal. Complicated. Or requires a bit of trust before someone is willing to pull the trigger. A real human can notice hesitation. Ask a better question. Make a joke. Change direction. Reassure someone. And sometimes… That tiny bit of human interaction is the difference between: “I’ll think about it.” And: “Fuck it. Let’s do it.” Now… And IMO… The peeps that understand the difference are going to sell a helluva lot more than the ones trying to automate every conversation they possibly can.

I was talking with @Travis Sago just now.. about why TikTok is still so untappaed for High-Ticket ($5K+) offers right now. 😎 And we had a BIG realization.... Last week, I posted that a $15K client found me through Tiktok. LOTS of you peeps were interested in the strategy... BUT, I know a lot of people are still silently wondering "Will TikTok even WORK for me & my business?" 🤷‍♂️ "Should I even be on there at all?" Like -- "isn't Tiktok just for teenage girls posting about Starbucks?" ☕ Kinda. 😁 But that's NOT the full story... IF i made you all a video of: How I get $5K+ clients to find ME on Tiktok... Plus EXACTLY how to know in 5-minutes if TikTok will CRUSH for you (or if you should skip it!) Would you WANT to WATCH? ⤵️

Don't gross out. Going back to my fishing analogy... Which, if you UNDERSTAND "Lead Fishing"... You'll never go a day without leads. Do you know what CHUM is? Without being too gross... 🐟Chum is bait you scatter in the water to pull fish toward you instead of you going to find them. You CHUM the water so the fish practically jump into your boat BEFORE you put your "bait" and "hook" in the water. The "scent trail" brings the fish to you. It also TRIGGERS a FEEDING RESPONSE before they ever get to you. Now... ❌You can't chum the water with STRAWBERRIES. Fish DO NOT LIKE strawberries. 🍓 Humans think they're delicious... Just like a biz owner thinks their PRAHDUKT is delicious. But fish think strawberries are blucky. Just like prospects think features of PRAHDUCTS are icky. Do ya feel me? So we want to CHUM the water FIRST... Then cast out our bait and hook. So what is CHUM to our potential clients or customers? There are 5Ps of Pre-selling (Pre-selling is like CHUM) One of the Ps is PRESENT PAIN! Instead of focusing on PRAHDUCT... We want to FOCUS on PEOPLE... And their 👉PRESENT PAIN👈... Now... Going back to my affiliate days when I couldn't afford $5 a click for Online Dating I figured out it was a LOSING BATTLE to talk about "dating sites" (aka strawberries)... I was too dang broke to pay 5 DOLLARS A CLICK! What did I do? I asked a much more useful questions for a Lead Angler... 🎯What is happening BEFORE someone even considers online dating? 🎯What are they thinking about MULTIPLE TIMES A DAY? (Present Pain) 🎯What is/was the TRIGGER EVENT that caused them to go from "never" or "seldomly" thinking about online dating to considering it? Can you guess? ✅Breakups and Divorces! The search volume for BREAKUPS was 300,000+ searches per month... ...and while "dating" keywords had DOZENS and DOZENS of advertisers...and SEO was more competitive than a sailor jonesing for a beer after 6 months of sailing...

I dunno about you? ... I didn't grow up dreaming of being an algorithm's lil bitch. I REFUSE to dance to a master's tune. I make the Algos MY BITCH! That's all I gotta say about that today. 👉Are we on the same page? If you feel me... I'll bring the heat 🔥on this topic! If not... I'll skip it. Lemme know... 👇👇👇

Just plugged that question into ChatGPT. #1 on the list...generating consistent profitable leads. Seems this group might be able to help with that problem. Are small-mid sized business owners a starving crowd, I think so. From ChatGPT: For SMBs, the biggest problems tend to cluster around revenue, customers, people, technology, and the owner's time. Here are the ones I’d put at the top: 1. Generating consistent, profitable leads — Many businesses don't necessarily need "more marketing"; they need a predictable way to acquire customers at a cost that leaves enough margin. 2. Standing out from competitors — Websites, offers, messaging, and services often look interchangeable. SMBs struggle to articulate why someone should choose them. 3. Turning leads into customers — Traffic isn't enough. Slow follow-up, weak offers, poor websites, lack of reviews, confusing calls to action, and inadequate sales processes kill conversions. 4. Cash flow and profitability — Rising labor, advertising, insurance, inventory, software, and financing costs can make a growing company surprisingly unprofitable.