Hey everyone! As shared, Launchpad is merging into Creator Advantage. One group. One schedule. Massive impact! Quick update on how course access works now: Instead of paying for each course individually or moving to a monthly-only model, we’re doing one all-inclusive price that unlocks everything. Every course, masterclass & call current and future. Why the change? A few reasons: 💰 Saves you money — no piecing together individual course purchases over time ⏰ Saves me time — simpler for me to manage and support you all ⚖️ Stays fair — those who’ve already invested aren’t left behind, and everyone gets the same full access moving forward Here’s your move: 💛 Legacy price: $25 (regular price $97) to unlock everything inside Advantage. 📲 PLUS access to Matchd as long as spots stay available. How to claim it: Comment “I’m in” below and I’ll get you set up. Deadline: This offer is only available through August 28, when Launchpad officially closes. After that, this pricing won’t be available.

Okay PET CREATORS pay attention to this one. 👀🐾 @Tori McLain had something way more valuable than a generic “I love animals” angle. She has dogs, chickens AND a very camera-ready turkey 😂👏🏼 But we didn’t stop at making her portfolio cute and pet-focused. We positioned the actual SKILL behind her content. Tori brings experience in: 🐾 Pet-first UGC 🎨 Design 📊 Performance metrics 📋 Campaign management 🧠 Consumer psychology So her portfolio needed to communicate that she isn’t simply putting a product next to a cute dog and pressing record. She understands why people stop scrolling, what makes content perform, and how content fits into an actual campaign. And the headline says it PERFECTLY: “Content that feels like home — built like a campaign.” YESSSS. 👏🏼 Warm enough to feel authentic. Strategic enough to tell a brand there is actual marketing knowledge behind it. And specific enough that the right pet brand immediately knows they’re in the right place. THIS is what positioning is supposed to do. Your portfolio shouldn’t just show brands that you can create. It should show them why YOU make sense for their brand. https://toriugc.netlify.app 🐕🐥🦃👇🏼

The Creator Advantage is back at it tomorrow with another live masterclass: 📊 CONTENT PERFORMANCE ACADEMY Because creating pretty content is one thing. Understanding why it performs, what the numbers actually mean, and how to use those results to become more valuable to brands is an entirely different skill set. We’re covering things like: ✨ the metrics brands actually care about ✨ how to analyze campaign performance ✨ simple A/B testing ✨ turning results into actionable insights ✨ how performance knowledge can help you move beyond “just UGC” If you’ve been thinking about leveling up from the basics, hop into Advantage now, get caught up on the previous trainings, and join us tomorrow morning. 🤍 The $25 difference should hold you back from getting real skills! We’re building creators who understand the business behind the content not just how to film it.

I just came across a casting call looking for creators for an upcoming Virgin Voyages opportunity 👀 They’re specifically looking for creators in: ✨ Travel ✨ Lifestyle ✨ Food ✨ Wellness ✨ Comedy ✨ Culture They want creators who have: • An engaged audience • Strong storytelling + quality content • A clear niche or point of view • Authentic audience interaction • Brand content experience preferred • An audience that is primarily 25+ The campaign is centered around actually experiencing Virgin Voyages and creating content around the ship, food, entertainment, destinations + overall travel experience. If you’re interested, comment below THEN message me your portfolio. I’ll put together the creators who are a strong fit and email the contact directly with your portfolios so he can review everyone interested. 🔥 Make sure your portfolio is ready to be seen by a major travel brand before you send it to me. 👀🚢 I will NOT be sending canva links.

One of the fastest ways to kill your own negotiating power is responding to a brand inquiry with: “Absolutely! My rate for that is $___.” Because now you’ve turned the entire conversation into: Will they pay that number, yes or no? And if they negotiate, there’s really only one direction for that number to go. Down. This is why you as creators need to stop thinking like someone selling a video and start thinking like someone building a campaign. Instead of immediately throwing out one rate, figure out what the brand actually needs. Then give them OPTIONS. Maybe that looks like: ✨ Option 1: Core deliverables ✨ Option 2: More concepts + variations/hooks ✨ Option 3: Full content package + additional assets/usage Now the conversation isn’t: “Do we want to pay her?” It becomes: “Which option makes the most sense for us?” THAT is a completely different buying conversation. And here’s where creators get this confused: You don’t necessarily have to raise your base rate to make significantly more money. If your video rate is $500, your video rate can still be $500. But instead of selling ONE $500 deliverable, you’ve built a $2,000, $3,500 or $5,000+ campaign around what the brand actually needs. That’s not randomly charging more. That’s strategy. It’s also why positioning matters so damn much. When you position yourself as “I make UGC videos,” brands shop for videos. When you position yourself as someone who understands concepts, testing, creative strategy, variations, usage and how content actually fits into a campaign… they start buying solutions. And solutions have a MUCH higher ceiling than deliverables. This is exactly the shift I want you guys making inside Creator Advantage and even here in your foundations. Stop asking: “What should I charge for this video?” Start asking: “What does this brand actually need, and how can I build an offer around it?” That question alone can completely change the size of your deals. 🔥