What’s the very first thing you say on a cold call if your goal is to actually help someone’s business, so that you can interest them, and not pitch them?
Try to think of how you sound and maybe think of a cool pattern interrupt that you can use to lower their guard or maybe even just be up front saying "this is a cold call and you're going to give your pitch in 30 seconds. If they don't like it they can hang up but you really feel like you can actually help them."