🚀 Skool News #60: Growth Boost is LIVE
This might be the biggest Skool update we've seen so far. Not because of a new feature. Not because of a new design. Because Skool is now officially trying to solve the problem every community owner has: Getting more members. What is Growth Boost? Skool has been quietly running ads that promote community owners. Many people started noticing unusual spikes in signups over the last few weeks. Some owners reported getting members after months of no activity. Others started seeing their communities featured in Skool ads. Now we know why. The "secret project" was called Growth Boost. How it works Skool promotes communities through off-platform ads (Facebook, Instagram, etc.). If Skool brings you a paying customer, Skool receives a 30% commission, similar to an affiliate commission. If you bring the customer yourself through your own traffic, nothing changes. You only pay normal processing fees. The interesting part is the logic behind it: Skool wants a sustainable loop. Instead of spending millions only to attract more community creators, they're now investing part of that budget into helping existing communities grow. If the system works, the money gets reinvested into more promotion. More promotion → more members → more growth. Why this matters For months I've been paying close attention to Skool SEO, Discovery, keywords, About Pages, search improvements, and the new trending algorithm. Looking back... all those updates suddenly make a lot more sense. They weren't isolated features. They were building infrastructure for this. 👀 Search improvements. Discovery improvements. Keywords. About Pages. Attribution. Trending. And now Growth Boost. It's starting to look like one connected ecosystem designed to match members with communities. What Skool recommends optimizing If you want better results from Growth Boost, the Skool team specifically highlighted: ✅ Cover Image ✅ Group Card (title + description) ✅ About Page ✅ Free Trials (for paid communities)