Who's joining me on Monday 22nd at 1pm uk time for 90 minutes as I share some of my takeaways from the first weekend in London of this year's AJC? Not only will I be sharing my takeaways, we will be exploring how you can implement these in your business. Looking forward to having you join us. Much love Jules x

Who's joining me live on Zoom today at 2.30 UK time? If you want to have clarity on your ideal audience and clients like never before, this is a must join training. Looking forward to seeing you soon.

I've created an event for next Wednesday between 2.30 and 4pm UK time to take everyone through my 6A client clarity method. All of the details are in the calendar tab at the top of the screen and I hope to see you there. Please invite any friends who struggle to know who or how to speak to their audience. Much love Jules xx

Hi all, in resonce to @Darren Danks question about copywriting I have recorded a short video around writing copy to speak to our audiences. Key Themes 1. Copywriting is Conversation 2. Voice Over Performance 3. Client Language is Gold 4. The 6A Framework 5. Storytelling Builds Trust 6. Simple Structures Work Best 7. Consistency Over Perfection Key Takeaways - Copywriting is not about tricks; it’s about trust. - If your words wouldn’t feel natural spoken aloud, they won’t connect in writing. - Using your client’s exact phrases immediately makes your copy resonate. - Stories open emotional doors that facts and benefits cannot. - You don’t need long, hype-filled funnels — just clear, honest structures. - Building a small, regular writing habit is the only sustainable path to finding your authentic voice. Action Steps 1. Conversation First - Write one post as if you were explaining your work to your best friend. - Read it aloud — if it sounds natural, it’s good copy. 2. Build a Language Bank - Keep a notebook or digital file of phrases your clients use about struggles and dreams. - Start future posts with these exact words. 3. Practice Storytelling - Write a 5-sentence story using the structure: Hook → Struggle → Shift → Outcome → Invitation. - Use small everyday examples, not just big transformation stories. 4. Use the Simple Post Formula - Next time you sit down to write: start with empathy, share a story or insight, offer reflection, and close with an invitation. 5. Simplify Your Sales Page - Rewrite one of your offers using the 5-step frame: Desire → Obstacle → Vision → Your Help → Next Step. 6. Daily Writing Practice - Commit to 5 minutes a day of raw writing or voice notes. - Don’t edit while writing — capture, then shape later. https://youtu.be/zKZcQZ4CnkQ