Aug 26 • General discussion
Copywriting that connects
Hi all, in resonce to question about copywriting I have recorded a short video around writing copy to speak to our audiences.
Key Themes
- Copywriting is Conversation
- Voice Over Performance
- Client Language is Gold
- The 6A Framework
- Storytelling Builds Trust
- Simple Structures Work Best
- Consistency Over Perfection
Key Takeaways
- Copywriting is not about tricks; it’s about trust.
- If your words wouldn’t feel natural spoken aloud, they won’t connect in writing.
- Using your client’s exact phrases immediately makes your copy resonate.
- Stories open emotional doors that facts and benefits cannot.
- You don’t need long, hype-filled funnels — just clear, honest structures.
- Building a small, regular writing habit is the only sustainable path to finding your authentic voice.
Action Steps
1. Conversation First
- Write one post as if you were explaining your work to your best friend.
- Read it aloud — if it sounds natural, it’s good copy.
2. Build a Language Bank
- Keep a notebook or digital file of phrases your clients use about struggles and dreams.
- Start future posts with these exact words.
3. Practice Storytelling
- Write a 5-sentence story using the structure: Hook → Struggle → Shift → Outcome → Invitation.
- Use small everyday examples, not just big transformation stories.
4. Use the Simple Post Formula
- Next time you sit down to write: start with empathy, share a story or insight, offer reflection, and close with an invitation.
5. Simplify Your Sales Page
- Rewrite one of your offers using the 5-step frame: Desire → Obstacle → Vision → Your Help → Next Step.
6. Daily Writing Practice
- Commit to 5 minutes a day of raw writing or voice notes.
- Don’t edit while writing — capture, then shape later.
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Copywriting that connects
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