This is student work from the Miami Ad School. "Create an ad campaign for the New York Times to renew interest, importance and faith in the nation's 3rd largest newspaper."
@Mike Farley those are great points … better to emphasize what the paper has done well recently … any journalism entity that big and powerful will have hits and misses, and often the good reporting is not realized until later — which is sort of the point they’re trying to make, but from a negative slant.