One of our members @Shannon Boyer is hosting a FABulous event. Here is the link to join! There are 12 amazing live presentations and three panel discussions on each of the content pillars. - Get Seen - Make Sales - Have a Life Who's going?!

FRIENDS! I am launching a podcast, and on the morning on Oct 13th, I need people to follow it and help the algorithm. Would you be willing to do that when I share the link? Thank you!

Many businesses know what they stand for but get stuck when they try to turn that idea into a physical product. The useful first step is not browsing products. Complete this sentence: My business helps people ____________________. Then ask what a person could use, carry, display, wear, or share that makes that promise tangible. A brand built around preparedness needs a different product from one built around celebration. A brand built around belonging needs a different experience from one built around precision. What does your business help people do or feel? Start there. Do not choose the product yet.

You want to sell a branded product, but you do not know how many people will buy it. You care about the quality and want the packaging to feel distinctive. You also do not want boxes of unsold inventory taking over your home or office. Would you begin with print on demand, custom production or a small test run? Print on demand can reduce inventory risk and make it easier to fulfill individual orders. But the product selection, decoration and packaging may be limited. Custom production gives you more control over the product and the complete experience. But it may require minimum quantities, more lead time and a plan for storing and distributing the inventory. Neither option is automatically better. The right choice depends on what you are making, how many people you expect to reach and whether the product will be sold, given away or used inside a program. What are you considering making—and what is the biggest production question holding you back?

A consulting company has 75 clients coming to a one-day event. They want attendees to meet people outside their existing circles, so they order a nice notebook and water bottle for everyone. Good products. Wrong problem. What would you change if the actual goal is to get people talking to one another? You can change the product, or change how it is used. What you would do and why?