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1 contribution to Creator Party
"things just aren't working anymore" 🥺
My DMs have been busy with messages from some really successful course creators and CEOs saying things like: 😳 "Sales are really slow right now for me...I don't know what changed" 😢 "My sales tanked a few months ago and I can't get them back up" 🤔 "Everything I was doing just stopped working all the sudden" 🥺 "I used to enroll 500 people every launch, now we're lucky if it's half that" Everywhere you look, people are saying "nobody is buying anymore" or "it just doesn't work like it used to" or "it's just this time of year/the market/it's slow right now". I don't doubt that sales are indeed slow for some people right now, and that is their reality. But it does not need to be the end of the story. And it certainly doesn't need to become you're story either. Listen to me very carefully: If what you are doing now is not working, it's time to try something new. ➡️ If your funnel isn't converting like it used to, it's time to redesign it for what's working now (we show you how in Profit Architecture). ➡️ If you webinar isn't resonating anymore, it's time to re-do it with a new structure (we show you exactly what that is in Profit Architecture). ➡️ If your launches are shrinking, it's time add some new ideas to the mix (which we teach in Profit Architecture). ➡️ If your messaging + content isn't bringing in sales like it once did, it's time for an overhaul (we give you everything to do this in Profit Architecture). ➡️ If people aren't joining your programs, it's time to restructure them for what people actually want NOW (yes, we show you how in Profit Architecture). Look, things have changed for selling courses + programs. Lucky for you, I've innovated how to keep sales consistently growing through a decade of the ups + downs, and I share every single strategy with my clients in ​Profit Architecture​. Which means we keep seeing non-stop sales coming in on evergreen all day every day, and non-stop wins from my clients too.
"things just aren't working anymore" 🥺
5 likes • Oct '24
It's time to switch from lead generation and a sales funnels to demand generation and a buyer's funnel. Sales Funnels try to sell. It's in the name. No one wants to be sold. Sales Funnels capture leads at the top, persuade them in the middle, and sell them at the bottom. Buyer's Funnels help people buy. It's in the name. Everyone wants to buy. Buyer's Funnels allow buyers to become Aware of you at the top, helps them become curious enough to Consider your products/services in the middle, and provide the opportunity for people to become Ready to buy at the bottom. The new generation of human, Native Digitals, are requiring us to switch to a Buyer's Funnel. These buyers have been raised with the internet, sales funnels, and software. All of it is ubiquitous to them. Our ads don't reach them - they have ad blockers on their phones, and they live on their phones, not laptops. These buyers do their research. They trust their private friend groups. They share their recommendations via Dark Social (not Dark Web) - private discord channels, slack channels, snapchat groups, etc. When you switch your funnel to focus on the buyers, instead of trying to sell, you allow buyers to be aware of you, and share your products. Start switching your marketing to a buyer's funnel, and you are Future-Proofing your business.
1-1 of 1
Mary Kathryn Johnson
2
15points to level up
@mary-kathryn-johnson-2000
Call Me MKJ, and I can help you create a little MISCHIEF in your life and work. As a wife of 40+ years, mom to 2 men, I'm ever-adapting. Let's Chat!

Active 7h ago
Joined Aug 12, 2024
ENFP
Northern California
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