Had a good question come up on a call this week about pricing and upsells, and it's something I see almost everyone get wrong, so let's break it down. The situation is usually some version of this. A client's happy. Things are working. They start asking for more. Can you build our website? Can you run our Google ads? Can you add this, can you manage that? So you think, great, time to charge more. And the way most people go about it is by stacking features. Basic package gets meta ads. Next tier adds a landing page. The one above that throws in automations, an AI bot, a fancy pipeline, and so on up the ladder. Here's the problem with that.Your client doesn't give two shits about any of it. They don't care how many automations are humming away in the background. They don't care if there's an AI bot, or three landing pages, or a colour-coded pipeline. None of that is why they pay you. They pay you for one thing. More leads. More appointments. More sales. That's the value. Everything else is just plumbing. So when you price your tiers around features, you're charging more for stuff the client never asked to care about in the first place. And it usually ends with you doing a pile of extra work for an extra few bucks that you'll resent inside a month. Here's how to think about it instead. First, separate project work from retainer work. A website is a project. It has a start and an end. So bill it as a standalone project, not baked into your monthly retainer. If it needs ongoing upkeep, either charge a small maintenance fee for that specifically, or go find someone on Upwork, drop them in a Slack channel, and now they're your website guy. Do not let one-off favours quietly turn into unpaid scope creep on the service you're actually trying to scale. Those little jobs add up. They drain your energy and pull your focus off the work that moves the business. Second, base your real upsells on scale, not features. The reason a higher tier should cost more is because the client is spending more on ads, generating more leads, and booking more appointments.

Here's a practical video showing an end to end setup for a buyer lead generation campaign. I run through the meta campaign setup. The creative strategy. The ad copy strategy. The AI Agent setup that follows up with leads via SMS and books sales consults on autopilot. It's been a while since I did a training outside of the private mastermind on tactical service delivery strategy. For context this exact setup I've charged $9K USD to build out for clients. Enjoy (:

I have a new client for concrete driveways. He's told me his minimum starting price is $7500 for a concrete driveway with a minimum of 25sqm. From my research online it seems a lot lower. He said he has labour costs, equipment, pump etc. but still seems a bit too much and I doubt he would really get a lot of leads of close any job with that rate. Does anyone else with experience in concreting know if this is standard?

Hi I've started a new campaign for a concreting client at $120 per day, but have gotten a lead (FB page lead) that said they're in QLD, even though our campaign is in NSW. Should I just exclude those locations at the ad set level or tweak any of these?

How do you deal with overlapping clients from the same city for trade services Meta lead gen? E.g. if I have multiple decking clients in the same city e.g. they target 25km radius from Parramatta then another client wants to target 50km radius from Bankstown. I don't use the exact same ads or anything but they are very similar since they're in the same niche. So i guess a lead could enquire with both clients. But that's not in my control.