Hey Everyone - This is a MASSIVE ANNOUNCEMENT - No Labor Day sale. No “72-hour bonus.” I’d rather give you something you can actually use. And thanks to @Tom Omnus @Michael Stagger @Michael Stuart @Kevin Casanova @Brent Marking , and @Shawn Ferrigno you are going to get the Best Labor Day Weekend Deal EVER! Last week, I opened up a small coaching program for 5 agencies. The goal is simple: Go from cold → conversations → client in 30 days. And we’re building the entire client acquisition machine together. Their niche. Their market. Their foot-in-the-door offer. The actual pain they’re solving. Who they should target — and more importantly, why that business should give a damn when they reach out. Then we build the rest. Where to find the right businesses. The hooks. The outreach. The channels. The follow-up. The booking process. The sales conversations. The proposals. The close. The onboarding. The fulfillment. Until it becomes a day-to-day operating system they can actually run. Here’s where it gets interesting… Yesterday, the guys agreed to let me open the doors and publish the sessions. Meaning you get to watch us build these agencies in real time. Not another polished course where everything magically worked in hindsight. You’ll see the decisions. The questions. The adjustments. The stuff we keep. And the stuff we throw in the trash. Basically, you get to sit in the fishbowl and watch what’s normally direct, paid work with me. Free. I’ll release the first session this weekend, then another each week through September. And while we’re doing it, we’re rebuilding my agency alongside them — starting small in Cabo and running the same process ourselves. So this isn’t theory. We’re all putting our chips on the table. If you want me to release the first session this weekend, comment SERIES below and that will let me know you want to see it!

I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.

If you’ve noticed I’ve been a little quieter than normal this week, there’s a good reason… I’ve been heads down building something that I honestly think is going to change the way agency owners prospect. For the last several months, we’ve been studying how our team has conversations with hundreds of local businesses every day. But here’s what hit me… Most of you don’t need 500 conversations a day. You don’t need another giant lead database. You don’t need another complicated CRM. You just need a simple way to consistently find high-quality local businesses and start intelligent conversations with them. So that’s exactly what we built. I would like to introduce you to our new LeadScout tool. It's my personal Agency owner tool that I use for scouting out potential clients integrated into my daily browsing. Think of it as having a prospecting assistant living inside your browser. You’re on Google… Facebook… Browsing a local business… Even sitting in a coffee shop researching a niche… LeadScout helps you instantly understand whether that business is worth talking to. It pulls together the information that actually matters: - AI Visibility - Review opportunities - Business insights - Website information - Conversation starters - Personalized outreach angles - So instead of spending 20 minutes researching one business… You can decide in a couple of seconds if it’s a great prospect—and know exactly how to start the conversation. The goal isn’t to send more spam. The goal is to have better conversations with better businesses. That’s exactly how we’ve been building our own agency. 🚨 FIRST LOOK — LIVE THIS TUESDAY I’m going to do the first public walkthrough of LeadScout. You’ll see: ✅ How I find high-quality leads throughout my normal day with almost no extra effort ✅ How I qualify businesses in minutes instead of hours ✅ How I turn research into personalized outreach ✅ The workflow we’re using internally to build a consistent pipeline And because you’re a Skool member…

Most agencies don’t have a lead problem. They have a conversation problem. You can have the best offer. The best outreach. The best leads. But if you can’t consistently turn a cold prospect into a real conversation… none of it matters. Over the last few months, we’ve been building something internally that’s completely changed how we operate. We call it the Conversation Engine. It’s the exact system our team uses to manage hundreds of business owner conversations every single day—without letting opportunities fall through the cracks. This isn’t another outreach course. It’s the operating system behind the outreach. On Thursday, I’m going to break it all down. Here’s what you’ll see: ✅ How we combine email, LinkedIn, DMs, calls, and content into one conversation pipeline. ✅ The difference between the science of outreach (scripts, messaging, sequences) and the art of moving someone from “not interested” to “let’s book a demo.” ✅ How we track every conversation using a metrics-driven pipeline instead of guessing. ✅ How we turn cold outreach into warm conversations with a reason to engage. ✅ A behind-the-scenes look at our actual opportunity board and conversation workflow. I’ll even log into some real accounts so you can see exactly how we move prospects through the pipeline. And… I’ve got 2–3 brand-new things we’re using internally that I haven’t shared anywhere yet that are helping us move conversations even faster. If you’re trying to land more clients without constantly wondering what to say next… This training is for you. 👇 Comment ENGINE below and I’ll make sure you get the invite to Thursday’s free training (replay included if you can’t make it live). and then register here - https://attendee.gotowebinar.com/register/2893084930210771039 Let’s build an agency that runs on conversations—not guesswork.

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy