Chris was asked what he would have done differently starting out. His answer might surprise you — he wouldn’t have rushed into licenses. He shared how he spent close to a million dollars on them, only to realize later that building brands mattered more. His key takeaway: you don’t actually need a license to be in cannabis. 👉 What’s your perspective on this?

There are a lot of free videos in the classroom section about brand building & on my YouTube channel Cannabiz Academy. In this group you’ll get access to a FREE weekly PDF guide to grow and scale your brand, early access to my videos, general discussions about strategies and priority access to insider information about industry secrets. The most value will come from our exclusive class which includes very in depth step by step videos on how to start and scale your licensed brand without owning licenses. The content and information I provide are based on my expertise, I've been in this industry for more than a decade and have had success with my personal brands as well. Have questions? Post in Discussions or message me directly 🌿 YouTube: https://youtube.com/@cannabiz.academy?si=rlfG9TGwOHyYZrbo