Hi @Brian Quaranta , Great to hear, I know you're going to love GReminders and the benefits it will offer you. I understand exactly what you're talking about when it comes to your marketing strategy and no-show rates. I came from a firm where I was the person responsible for cultivating new business through radio, seminars, and paid leads through various advisor directories. When someone schedules an initial consultation through those channels (especially radio and I'm sure TV is similar), it's because they heard something that resonated at the moment they were listening, but the importance of meeting with an advisor can wane quickly. This leads to a high percentage of no-shows. I'm probably not telling you anything you don't already know, but I guess my point is that reminding those individuals of their meetings (unlike existing clients) may be more effective when you also remind them of the reasons they reached out to schedule in the first place. Additionally, you may wish to be a bit more diligent when it comes to asking for a confirmation (all of this can be automated, of course). While we have multiple articles on general ways to set up reminders for different scenarios, I would love to work with you personally to develop a system for you and then track your reduction in your no-show rates (and hopefully, with your permission, publish the results). I'll DM you with a scheduling link, and let's talk about this when you have some time.