Choose Your Environment – Because It Chooses Who You Become
We often hear the phrase, “Tell me who your friends are, and I’ll tell you who you are.” In business and life, this idea stretches far beyond friendships—it’s about the environments we choose to immerse ourselves in. Your surroundings shape your beliefs, habits, and even your level of success. Think of it this way: take the same piece of chicken and place it in three different marinades. In one, you soak it in lemon and herbs, in the second, smoky barbeque, and in the third, fiery peri-peri spice. What happens? Although the chicken is the same at the start, after time it will taste completely different in each case. Why? Because the marinade changed it. We humans are no different. The “marinade” of our environment—people, conversations, energy, opportunities, and even the challenges around us—ultimately dictates who we become. Why Your Environment Shapes You No one lives in isolation. Every word you hear (On Social Media or in Real Life), every behavior you witness, and every energy you absorb leaves an imprint on your subconscious. Your environment isn’t passive—it actively programs you. - Surround yourself with dreamers, and you start thinking bigger. - Surround yourself with complainers, and soon you’ll find problems everywhere. - Surround yourself with doers, and you’ll naturally become more action-driven. The human brain adapts like a sponge. Whether it’s optimism, negativity, discipline, or laziness—if it’s around you long enough, it seeps in. The “Marinade Effect” in Real Life Imagine two people starting the same business at the same time. - The first is in an environment where people doubt, criticize, and fear failure. Soon, this person begins to second-guess every decision, hesitates, and stalls. - The second is surrounded by peers who innovate, encourage risks, and celebrate learning from failure. That person absorbs resilience, creativity, and persistence. Same starting point. Same potential. Two very different results—all because of the marinade of the environment.