We often hear the phrase, “Tell me who your friends are, and I’ll tell you who you are.” In business and life, this idea stretches far beyond friendships—it’s about the environments we choose to immerse ourselves in. Your surroundings shape your beliefs, habits, and even your level of success.
Think of it this way: take the same piece of chicken and place it in three different marinades. In one, you soak it in lemon and herbs, in the second, smoky barbeque, and in the third, fiery peri-peri spice. What happens? Although the chicken is the same at the start, after time it will taste completely different in each case. Why? Because the marinade changed it.
We humans are no different. The “marinade” of our environment—people, conversations, energy, opportunities, and even the challenges around us—ultimately dictates who we become.
Why Your Environment Shapes You
No one lives in isolation. Every word you hear (On Social Media or in Real Life), every behavior you witness, and every energy you absorb leaves an imprint on your subconscious. Your environment isn’t passive—it actively programs you.
- Surround yourself with dreamers, and you start thinking bigger.
- Surround yourself with complainers, and soon you’ll find problems everywhere.
- Surround yourself with doers, and you’ll naturally become more action-driven.
The human brain adapts like a sponge. Whether it’s optimism, negativity, discipline, or laziness—if it’s around you long enough, it seeps in.
The “Marinade Effect” in Real Life
Imagine two people starting the same business at the same time.
- The first is in an environment where people doubt, criticize, and fear failure. Soon, this person begins to second-guess every decision, hesitates, and stalls.
- The second is surrounded by peers who innovate, encourage risks, and celebrate learning from failure. That person absorbs resilience, creativity, and persistence.
Same starting point. Same potential. Two very different results—all because of the marinade of the environment.
How to Choose Your Environment Wisely
Since the environment is inevitable—there is no “neutral marinade”—the key is choosing deliberately what you allow yourself to be surrounded by.
- Audit Your Circle. Who are the five people you spend the most time with? Are they lifting you up or pulling you down?
- Seek Environments That Match Your Future, Not Your Past. Don’t just stay where you feel comfortable. Growth comes when you surround yourself with people and environments that reflect the version of yourself you aspire to become.
- Feed Your Mind with the Right Inputs. Your environment is not only physical; it’s digital and mental too. The books you read, the content you consume, and the conversations you engage in are all part of your marinade.
- Set Boundaries with Negativity. You may not always control where you are, but you can control what you let in. Learn to step back from toxic influences before they flavor your mindset.
Final Thought
You cannot expect to marinate in negativity and come out tasting like success. Just like chicken can’t resist the flavor of its marinade, you can’t resist the influence of your environment.
So the real question is: In what marinade are you soaking today?
Choose carefully—because your environment today will dictate who you become tomorrow.