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Owned by Mariana

You've done the flips. Now build the business. For Fix & Flip investors ready to build smarter systems, stronger operations & real capital protection!

2 contributions to The Real Estate Academy
The house isn't the business. The lead is.
Stop focusing on the house and start focusing on the lead source. https://www.youtube.com/shorts/tYDd_W18eF0 Every investor I know who's doing well understands this. The house is just where a lead ended up. When you know where your leads come from, you can go get more of them. Look at your last five leads. Where did each one come from? An agent, a wholesaler, your MLS search, someone you know? Tell me below which source brought you the most.
0 likes • 4d
@April Juliano thanks! Agent outreach is actually currently on my to do list since I’m opening up a new market but I find it harder to find agents that take you seriously and that are actually interested in working with investors. I’ve had my fair share of agent conversations and I would say a good 80% is unfriendly once they hear I’m buying to remodel and sell. But hey, I’m still planning to call some more lol 😂
0 likes • 2d
@April Juliano will do, thanks April!
Before I buy, I run the bad scenarios
Before I make an offer, I don't just run the numbers once. I run what happens when things go wrong. What if it sells for less than I think? What if the renovation goes over budget? What if the buyer asks for a bigger concession at closing? If I can still walk away making money after all three, I buy it. If one bad month wipes out my profit, I don't. That's why I have a minimum profit I need on every flip, and why I've moved toward houses in areas where prices are still going up. It's a lot easier to make it work when the worst case is still a win. Which one worries you most: selling for less, going over budget, or concessions? Tell me below.
1 like • 4d
Selling for less would be at the top and after that one rehab going WAY WAY over budget. I’ve dealt with concessions and they’re not usually too bad so I don’t mind those as much
1-2 of 2
Mariana Laverde
1
3 points to level up
@mariana-laverde-1784
Veteran, Mom & Fix & Flip investor helping operators build stronger flipping businesses through smarter systems, real lessons, & stronger execution!

Active 6h ago
Joined Oct 5, 2026
Florida
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