I've spent over $250K of my own money on ads. Not client money. My money. The kind that hurts when it disappears. And most of what actually moved the needle wasn't some secret ninja hack I learned in a $5K course... It was embarrassingly simple stuff I'd been ignoring. So if your ads are feeling "meh" right now... like they're working but not working working ... here's 3 things I'd do today. 1️⃣ Print out your buyers list and build a 1% lookalike. This sounds so basic it's almost insulting. But I'd bet money most of you reading this haven't done it. Your buyers are literally a cheat sheet of who Meta should be targeting. You already have the answer key... you're just not handing it to the algorithm. A 1% lookalike off your purchasers is the closest thing to a "free money" audience that exists. Go build it. Today. 2️⃣ Turn on retargeting. (Or actually look at it if it's already on.) Here's what most coaches do with ads: They pay to get in front of someone. That person clicks. Maybe watches a video. Maybe even hits the sales page... And then they never hear from you again. That's like asking someone on a date, having a great time, and then changing your number. Weird behavior. Your retargeting should be its own little machine running in the background... reminding warm people that you exist and you can help them. It doesn't need a big budget. It needs to be on. 3️⃣ Go talk to your warmest leads. Right now, today, you have people who clicked your stuff, watched your videos, opened your emails, maybe even started an application and didn't finish. These people raised their hand and said "I'm interested." And most coaches just... ignore them? While spending more money to find cold strangers? That's like walking past a $20 bill on the ground to go dig for quarters in the couch. Pull up your warmest leads. Send them a message. A voice note. An email. Something human. You'll be shocked how many were just waiting for a nudge. --- That's it. Nothing fancy. Nothing that requires a PhD in media buying.

I'm curious... 🔍 If you have more than one, what do you like about that? 🔍 Are you planning to collapse any in 2026? 🔍 Are you planning on adding more?

The update: 1) My IG account got deleted - Mindset - Traffic - Conversion - Delivery 2) The Offer Architect Agent Cheat Code - Sales Call Flywheel 3) The Gameplan from here - The fixes (GHL + META + Claude) - The Community Structure - The 30 Day Sales Campaign 4) The numbers of the day - zero leads - Live call with 22+ people - 1 Sale (pending) - 2 booked calls

Biggest Lessons: 1) Messaging is the short cut 2) Agents are the answer 3) Good Coaches will not be replaced by Ai 4) Simplicity is the key Day 1.... Business Profile.

We had 78 Applications come through... I read every one. many amazing stories and businesses in here. My decision was mostly based on a feel and a vibe... @Leilani Lauman Leard - You had it! Excited for you! The 90 day Sales Challenge Starts on Monday. If you're interested in the details comment DETAILS on this post and I will send them over. The scholarships are gone - but if you want to learn how to build a sales machine in 90 days... this might be something you want to check out.