I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

Isabelle, Thank you so much for approving my request! I've been watching YT Meta Ad videos non stop since I want to learn how to run the ads myself but most videos are generic, or sales or typical marketing agency and there is no focus on a specific niche like PMU. I have some questions and was hoping someone can help me answer them before I go live with my ad(s). -Do you recommend running the first Ad as an Engagement or as a Lead. -Has connecting Meta Pixel & API's improve tracking your results or confused you ? -Also should I run an Ad for Lip Blush & Ombre Brows simultaneously or try one first ? -Lastly, under Form Type do you check "more volume" or "higher intent" ? I'm confused because I want more volume but at the same time I don't want to attract women who have no intention of getting the procedure done? I am petrified of failing and it has been holding me back from actually starting. I want to get every little detail right before going live. Thank you in advance for your help, and I'm sorry about the longevity of this comment :)