Happy Tuesday Legends. The AI era has made it easier than ever to build both your brand & business on LinkedIn. It has also made it far easier to become invisible. LinkedIn is your: - digital business card - your personal brand - your online website - your social media kit And it tells people whether you are worth paying for or not! The best approach that you can do right now to actually make your brand here on the platform worth stopping to look at: 1. Make yourself approachable - this goes for your content, your DMs, and the first impression of your profile all matter. 2. Put yourself out there 24/7 (or as much as possible) - post a lot, send connections, talk to people, be ACTIVE on the platform. It makes a difference. 3. Try tons of things you normally wouldn't - test new types of content, run live streams, start an email newsletter, send cold email, run some paid ads (maybe). You don't know until you try and get the results. 4. Double down on LinkedIn specifically - don't spread yourself too thin; I'd focus on LinkedIn, perfect it, make it work for you before moving elsewhere. My bits of advice for you today! PS. I'm flying back from Canada to Florida today; bit of a busy schedule, to be fair ✈️ We have so much being updated in this Community; can't wait to show you all!!