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Owned by Marc

Cognival.Co A.I Skool

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A.I Architect, Claude, Openclaw Agent Automations, N8N, Custom Lead Automation Pipelines. 15+ Years in Marketing. IG: @marc_illy - Youtube @MarciLLyTV

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2 contributions to Automation Academy
🚨 How to Actually Use Claude Opus 5 in Your Business (6 Plays)
Skip the coding benchmarks. The number that matters for your business is AutomationBench, which measures whether a model can carry a business task all the way to done instead of just starting it. Opus 5 passes roughly 1.5 times more of those tasks than the next best model at the same cost. Zapier's CEO ran it on a churn-prevention workflow. Previous models failed it. Opus 5 completed it end to end. Here's where to point it this week. 1. The retention sweep. Hand it your account or customer health data in whatever messy state it's in. Have it flag who's at risk, why, who owns the relationship, and what the next move is. This is the exact workflow Zapier tested and it's the highest dollar per hour thing on this list. 2. Work that lives inside software, not APIs. On the computer-use benchmark, Opus 5 beat Fable 5's best result at just over a third of the cost. That means agents that actually operate your CRM, your inbox, your dashboards. Not just ones that call a clean API endpoint. 3. Document-heavy work you've been avoiding. Box measured 11 percent better data analysis and 17 percent better due diligence versus Opus 4.8. Contracts, vendor reviews, proposal comparisons, financial packets. The pile you keep pushing to next week. 4. Run production automations on low effort. Opus 5 has an effort dial. Everyone will crank it to max. But at its lowest setting it still passes more business tasks than any other model on the market. Run your high-volume automations at low effort and you're paying pennies for output nobody else can match. 5. Delete your guardrail prompts. All those long verification instructions you wrote to stop the model doing something dumb? It now pushes back on flawed instructions on its own and splits big jobs into sub-agents. Those instructions are just tokens you're paying for. 6. Route, don't standardize. Opus 5 is your daily driver. Fable 5 for the longest autonomous runs. Haiku for high volume and low stakes. Picking one model for everything is the most expensive habit in AI right now.
🚨 How to Actually Use Claude Opus 5 in Your Business (6 Plays)
1 like • 25d
Carrying a task to done is the right thing to be measuring. The bit I'd add from running these: whether it finishes has as much to do with how you define done as with the model. If the task has a check the agent can actually run - a row count that has to match, a file that has to exist, a status that has to flip - it will keep going until that passes. If done is only described in prose, it declares victory early no matter what you're running underneath. So before pointing anything at the retention sweep, write the pass condition first. That one habit fixed more half-finished runs for me than any model upgrade did.
New here — excited to build useful systems
Hey everyone, I’m Hans. I’m focused on building practical AI automations that help businesses capture leads, follow up consistently, and cut down the manual work that slows growth. I joined to learn from people actually implementing these systems especially around sales workflows, client delivery, and turning automations into offers businesses will pay for. What’s one automation you’ve built that has had the biggest real-world impact so far?
1 like • 25d
Welcome Hans. Biggest real-world impact for me was an outreach pipeline that scrapes local businesses and then builds a personalised page preview for each one before the email goes out - so the email has an actual reason to exist rather than being another template. The lesson wasn't the sending automation, it was that generating something specific per prospect is what moved reply rates. Everything upstream of the send is where the leverage sits. Given what you're building, the other thing worth knowing early: verify the emails before they hit your sender, because nothing kills a domain faster than bouncing through a scraped list. I keep a free AI playbook in my profile that covers the pipeline side if it's useful.
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Marc Illy
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@marc-illy-7830
AI Architect + Founder of Cognival.co, Get the A.I Playbook 2026 → https://www.marcillyaiplaybook.it.com · YouTube: @MarciLLyTV IG: @Marc_illy

Active 3m ago
Joined Apr 29, 2026
Los Angeles, CA